Brand Tone

Sincere, Healing, and Elegantly Respectful

Brand Values

• •Legacy and Remembrance
• •Healing and Mental Well-being
• •Quality and Cleanliness
• •Love and Positive Energy

Best Practices

• •Lead with the 'Why': Always connect the copy back to the core story. Whether it's a product launch or a simple social media post, weave in the themes of remembrance, healing, and light. This is your strongest differentiator.
• •Balance Elegance and Authenticity: The tone should feel luxurious and respectful ('class and elegance') but also deeply human and sincere. Avoid overly corporate or generic marketing language. Use 'I' and 'my' when telling the founder's story to maintain that personal connection.
• •Educate Gently: When mentioning the benefits of coconut wax or functional fragrances, frame it as a choice made for wellness and quality, inspired by care. For example, 'We chose coconut wax because we believe what you breathe should be as pure as your intentions.'
• •Create a Keyword Glossary: Develop a list of on-brand words to use consistently across all platforms. Include terms like: Legacy, Healing, Peace, Comfort, Light, Energy, Remembrance, Sincere, Elegant, Hand-poured, Clean-burning, Natural, Therapy.
• •Adapt for Each Platform, Not the Core Message: The message of healing and legacy is constant. However, the delivery can change. On Instagram, it might be more polished and visual. On TikTok, it can be more casual and behind-the-scenes ('Hey y'all'). On the website, it should be more detailed and narrative-driven. The core values remain the same everywhere.

Social Perception

Authentic, high-quality & handcrafted, and purpose-driven small business.

Copy Examples

• •Find your moment of peace. Our Eternity candle is more than a fragrance; it's a ritual. Hand-poured with clean-burning coconut wax and infused with Rose Quartz, it’s designed to fill your space with love and healing energy. Let the gentle crackle of the wooden wick and the serene scent of white tea and jasmine remind you to breathe, heal, and honor the light within. Keep their flame, and your own, burning bright.
• •Sometimes, finding the light in the darkness is as simple as lighting a candle. Each Teresa Ann candle is a tribute to a beautiful legacy and a tool for your own peace. Crafted to burn cleanly, smell divine, and heal the heart. What does peace smell like to you today? #TeresaAnnLuxuryCandle #AromaOfPeace #HealingJourney #SelfCare
• •'This business saved my life. It brought the light back where there was once darkness.' - Consuela Conner, Founder. Teresa Ann Luxury Candle Co. wasn't born from a business plan, but from a promise. A promise to honor a mother's memory and to share the healing power of a simple flame. Every candle we pour is a piece of our story, offered to become a part of yours.
• •Subject: A Story of Healing in Every Scent Snippet: 'Hi [Name], we believe a candle can be therapy. It was for our founder, Consuela. Discover the story behind our functional fragrances and find the scent that speaks to your soul...'
• •'Hey y'all! Every time I pack an order, I'm sending out a little piece of my heart and my mom's legacy. From the vegan coconut wax to the healing crystals, this is more than a candle—it's a little box of peace. Thank you for letting us bring some light into your home! ✨ #CandleBusiness #SmallBiz #Healing #BlackOwnedBusiness #PackAnOrderWithMe'