Brand Tone

supportive, informative, and optimistic

Brand Values

• •Well-being
• •Natural Solutions
• •Scientific Credibility & Efficacy
• •Quality & Purity
• •Transparency
• •Customer-centricity
• •Sustainability

Best Practices

• •Lead with Empathy: Start by acknowledging the customer's potential pain points or wellness goals (e.g., "Feeling overwhelmed?", "Seeking better sleep?").
• •Highlight Natural & Scientific Balance: Consistently mention the "natural ingredients" and "scientific formulation" to reinforce trust and efficacy.
• •Focus on Benefits, Not Just Features: Translate product features (like nanotechnology or specific ingredients) into tangible customer benefits (e.g., "higher absorption for faster relief," "Ashwagandha to help you unwind").
• •Maintain an Optimistic and Empowering Voice: Use positive language that inspires confidence and a proactive approach to health (e.g., "Take control of your wellness," "Unlock your best self").
• •Be Transparent and Accessible: Clearly communicate key quality markers (3rd-party tested, cruelty-free, made in USA) and make offers like the free trial easy to understand and act upon.

Social Perception

Positive Product Experience, Trustworthy & High Quality, Helpful & Supportive Brand, Accessible Wellness, Modern & Relatable (especially to younger audiences on TikTok)

Copy Examples

• •Facebook/Instagram Ad (Focus: Stress Relief): Image: Serene person relaxing in a natural setting. Headline: Find Your Calm in the Everyday Chaos. Body: Life can be demanding. Our Bliss Gummies, made with natural Ashwagandha and broad-spectrum hemp, are here to help you navigate stress and find your center. Feel the difference that nature and science can make. Tap to learn more and try your first sample on us! #TeraNaturals #StressRelief #WellnessJourney #NaturalSupplements #FindYourBliss
• •TikTok Video Concept (Focus: Sleep): Video: Short, engaging clips of someone winding down for the night, taking Sleep gummies, then waking up refreshed. Voiceover/Text Overlay: "Tired of counting sheep? 🐑 Our Sleep Gummies with Melatonin and natural hemp help you drift off peacefully and wake up ready to conquer your day. Sweet dreams are made of these! ✨ Link in bio for a FREE sample! #TeraNaturalsSleep #GoodNight #NaturalSleep #WellnessTips #TikTokMadeMeTryIt"
• •Website Product Description Snippet (Focus: Immunity): Headline: Your Daily Shield for Immune Wellness. Body: Give your body the support it deserves with Protect Gummies. Expertly formulated with Vitamin C, D, Zinc, and our high-absorption broad-spectrum hemp extract, they’re your daily partner in maintaining a strong and resilient immune system. Because feeling your best starts from within.
• •Email Newsletter Subject Line (Focus: General Wellness & Trial): Subject: Ready to Feel Great? Discover Tera Naturals + Your Free Sample! Body Snippet: At Tera Naturals, we believe everyone deserves to feel their best. Explore our range of nature-inspired wellness gummies, scientifically crafted for real results. From better sleep to calmer days, start your journey with a free sample today!
• •Twitter Post (Focus: Mobility & Quality): Text: Move freely and live fully with Tera Naturals Comfort Gummies. 🌿 Made with Turmeric & broad-spectrum hemp, 3rd-party tested for quality you can trust. #MadeInUSA #NaturalWellness #MobilitySupport #TeraNaturals