Tono de Marca

Helpful, Modern, and Reassuring. The brand's voice is consistently geared towards solving a common household problem. It's modern and fresh, using emojis and direct, friendly language (e.g., "Goodbye Stains & Germs!"). At the same time, it's reassuring, backed by a 100% satisfaction guarantee and a large volume of positive customer reviews. The tone is also aspirational, showing how a practical product can contribute to a beautiful, stress-free home.

Valores de Marca

• •Innovation & Practicality
• •Family & Home Harmony
• •Aesthetics & Style
• •Sustainability
• •Honesty & Tradition

Mejores Prácticas

• •Always Lead with the Solution: Frame every message around the core benefit: washability and convenience. Whether it's a headline or a caption, start by addressing the customer's pain point (spills, dirt, pets) and immediately offer the Teppana solution.
• •Use "Reassuringly Aspirational" Language: Combine words of comfort and ease ("worry-free," "effortless," "simple") with words that evoke style and beauty ("stunning," "chic," "vibrant design"). The goal is to sell a lifestyle, not just a rug.
• •Incorporate the "Family" and "Pet" Angle Authentically: Move beyond simply saying "pet-friendly." Use specific scenarios in copy: "from juice spills to paw prints," or "built for pillow forts and puppy naps." This makes the benefit more tangible.
• •Maintain a Warm and Modern Voice: Use modern, slightly informal language. Incorporate emojis tastefully in social media and emails to maintain a friendly, approachable feel, reflecting the brand's self-described "family" nature.
• •Let Customers Tell the Story: Regularly leverage user-generated content and testimonials in marketing copy. Phrases like, "Join over 5,000 happy homes..." or featuring a direct quote from a review adds powerful social proof and reinforces the brand's transparency.

Percepción Social

Teppana UK is perceived overwhelmingly positively by its customers. It is seen as a trustworthy and innovative company that delivers a high-quality, "game-changing" product. The key perception is that of a problem-solver for a specific, highly relatable issue (keeping rugs clean). This practical benefit, combined with stylish designs, has cultivated a loyal community of customers who act as brand advocates, particularly within the pet-owner and parent demographics.

Ejemplos de Copy

• •Muddy Paws Meet Their Match. Love your dog but not the dirt they drag in? With Teppana's machine-washable rugs, you can have a beautiful home and a happy pet. Just peel off the top layer and pop it in the wash. Effortless style, zero stress.
• •That "red wine spill" moment of panic is officially a thing of the past. ✨ Our rugs are designed for real life, so you can host, play, and live beautifully without worry. #TeppanaUK #WashableRugs #HomeStyle #WorryFreeLiving
• •Life's too short for "Do Not Spill." Live beautifully. Wash easily.
• •Fresh Designs for a Fresh Start | Spill-proof style inside.
• •Embrace free-spirited style with zero compromises. Our Paloma Taupe rug brings intricate boho patterns to your space, while the two-part washable system ensures it stays looking pristine. It's the perfect fusion of carefree design and careful craftsmanship.