Brand Tone

Elegant, Passionate, and Authentic. The tone is consistently refined and evocative. The language used on the website and in social media captions paints a picture of a life and product deeply connected to the land and its history. There is a clear passion that comes through, especially in descriptions of the winemaking process and the story of the estate's restoration. The tone remains authentic and avoids overly corporate or mass-market language, favoring storytelling and a personal touch. It is inviting and warm, encouraging people to visit and experience the estate for themselves.

Brand Values

• •Tradition and Heritage
• •Sustainability and Respect for Nature
• •Authenticity and Terroir
• •Quality and Excellence
• •Passion and Family

Best Practices

• •Lead with the "Why": Always start from the core values. Every piece of copy, whether about a wine, a tasting, or a stay, should connect back to heritage, sustainability, and authenticity.
• •Use Evocative, Sensory Language: Instead of just listing features, describe experiences. Use words that evoke the senses as the "warmth of the sun," the "aroma of the cellars," the "taste of fresh olive oil."
• •Tell Stories, Don't Just Sell: Frame products and experiences within a larger narrative. Talk about the history of a particular vineyard, the challenge of a specific harvest, or the joy of a shared meal on the terrace.
• •Maintain a Personal, Human Voice: Write as if a passionate family member is speaking. Use "we" and "our" to create a sense of community and shared passion. Address the customer directly and warmly.
• •Ensure Visual and Textual Harmony: The elegance and authenticity of the photography must be matched by the copy. The rustic, sophisticated visuals and the refined, passionate text should always feel like they belong together, reinforcing the same message.

Social Perception

Tenuta la Novella is perceived as a high-quality, authentic Tuscan winery and a hidden gem in the Chianti Classico region. Customers who visit the estate leave glowing reviews, often highlighting the stunning scenery, the memorable tasting experiences, and the welcoming nature of the hosts. In the wine community, it is respected for its commitment to biodynamic and low-intervention winemaking, producing elegant and complex wines that reflect their origin. The brand is seen as a custodian of tradition while also embracing innovation in sustainable agriculture.

Copy Examples

• •Each bottle of our Chianti Classico holds more than wine. It holds the history of our hills, the warmth of the Tuscan sun, and our commitment to the land it came from. From our family to yours, an authentic taste of Tuscany. #TenutaLaNovella #ChiantiClassico #OrganicWine
• •Here, time slows down. Discover the soul of Tuscany at Tenuta la Novella. Walk our historic vineyards, taste the fruits of our passion, and create memories that will last a lifetime. Plan your visit.
• •We don't just grow grapes; we cultivate an ecosystem. Our biodynamic promise means respecting the rhythm of nature to create wines of purity and life. #Biodynamic #TuscanWine #SustainableFarming
• •Subject: A Taste of the Tuscan Harvest. Dear friend, as the autumn light bathes our vineyards in gold, we're reminded of the seasons' gifts. Our latest vintage is now resting in the cellar, developing the character and elegance you know and love. We raise a glass to you, our extended family, and invite you to bring the heart of our harvest to your table.
• •Dreaming of the real Tuscany? Go beyond the guidebooks. Experience a historic, family-run wine estate in the heart of Chianti Classico. At Tenuta la Novella, we offer more than just wine tastings; we offer an authentic connection to the land. Book your unforgettable agriturismo stay today.