Brand Tone

Informative, empowering, straightforward, and functional, with an underlying aspiration for growth and multiplication of success.

Brand Values

• •Empowerment: Providing tools and a platform for entrepreneurs and businesses to easily start and manage online sales.
• •Accessibility/Ease of Use: Emphasizing the simplicity of creating a store ("in 10 minutes").
• •Opportunity/Growth: Offering a marketplace for sellers to reach customers and buyers to find diverse products.
• •Versatility: Catering to a wide range of product categories.
• •Support: A willingness to guide users.

Best Practices

• •Define and Document Your Voice: Clearly articulate the desired brand tone (e.g., "Empowering, Clear, Supportive, Growth-Focused") and create a simple style guide for all communications.
• •Focus on User Benefits: Whether addressing sellers or buyers, frame messaging around "what's in it for them." For sellers: ease, reach, growth. For buyers: discovery, variety, convenience.
• •Maintain Clarity and Simplicity: Avoid jargon. Make instructions and information easy to understand, reinforcing the "ease of use" value.
• •Be Consistent Across Platforms: Ensure the tone used on the website aligns with social media, email communications, and any advertising materials. Adapt the style slightly for the platform (e.g., more visual on Instagram) but keep the core tone the same.
• •Engage and Listen: Actively manage social media, respond to queries (if any arise), and adapt messaging based on feedback and how the audience responds. This will also help in understanding and refining the perception of the brand.

Social Perception

Neutral to unknown for the average online shopper. For potential sellers, perception is based on website information and ease of sign-up.

Copy Examples

• •Headline for Seller Acquisition: "Your Online Store, Multiplied. Start Selling with Tentimes in Minutes."
• •Social Media Post (Seller-Focused): "Stop dreaming, start selling. Tentimes gives you the platform, you bring the passion. Create your e-commerce future today! #TentimesMarketplace #OnlineStore #SellOnline"
• •Social Media Post (Buyer-Focused): "Discover your next favorite thing. From fashion to tech, find it all on Tentimes – your gateway to unique sellers. #ShopTentimes #MarketplaceFinds #SupportSmallBusiness"
• •Email Subject Line (to potential sellers): "Launch Your Brand with Tentimes: Easy, Fast, Effective."
• •Website Banner (Buyer-Focused): "Tentimes: A World of Products, One Marketplace. Explore Unique Stores Now!"