Brand Tone

Playful and Whimsical, Creative and Artistic, Inclusive and Body-Positive, Open and Honest, Enthusiastic and Passionate, Direct (on platforms like TikTok)

Brand Values

• •Joy and Pleasure
• •Inclusivity and Self-Acceptance
• •Quality and Safety
• •Creativity and Uniqueness
• •Customer Satisfaction
• •Craftsmanship

Best Practices

• •Embrace the "Monstrously Loveable" Paradox: Consistently balance the playful, fantastical, and slightly edgy "monster" theme with warmth, inclusivity, and an emphasis on joy and safety. Use whimsical and creative language.
• •Highlight Craftsmanship and Artistry: Remind the audience that these are handmade items created by an artist with a unique background in special effects. Use terms like "hand-poured," "custom-crafted," "artisan," "unique designs."
• •Prioritize Inclusive and Positive Language: Write copy that is welcoming to all genders, sexualities, and body types. Focus on empowerment, self-discovery, and reducing shame, in line with stated brand values.
• •Maintain a Personal and Approachable Voice (Fran's Voice): Especially in blog posts, "about us" sections, and direct customer interactions (like Etsy messages or social media replies). Keep it friendly, enthusiastic, and a little quirky, as if Fran Tickle herself is speaking.
• •Be Transparent and Educational (When Appropriate): Continue to share insights about materials (platinum silicone), safety, and the creative process, reinforcing trust and the brand's commitment to quality and healthier play.

Social Perception

Highly Positive Customer Feedback, Niche Appeal, Artistic and High Quality, Trustworthy, Fun and Playful

Copy Examples

• •Headline: Unleash Your Inner Monster. Lovingly. Body: Dare to explore? Our handcrafted silicone fantasies are designed for joy, adventure, and a touch of monstrously good fun. Made with body-safe platinum silicone because your pleasure is our masterpiece. #TentickleToys #FantasyPlay
• •Social Media Post: Fran's been cooking up some magic in the lab again! ✨ Behold the latest 'Lab Experiment' – a one-of-a-kind shimmer that's dying to meet you. Once it's gone, it's gone forever! Link in bio to adopt this beauty. #HandmadeFantasy #SiliconeArt #LimitedEditionJoy
• •Product Description Snippet (for 'Tenton'): Meet Tenton, your new tentacled friend ready for cosmic cuddles and deep-sea dives into delight! Customise its colours, firmness, and size to make your fantasy a perfect reality. Because everyone deserves a unique path to pleasure.
• •Blog Post Title Idea: More Than Just Toys: How Fantasy Designs Can Empower and Excite. Intro Snippet: We believe in the power of play and the beauty of the unique. Join us as we explore how our monstrously loveable creations are helping folks embrace their desires and celebrate their individuality.
• •Etsy Shop Announcement Style: Hey, you delightful creatures! Fran here, from Tentickle. Just wanted to say a massive THANK YOU for all the love on our latest designs! Each toy is poured with passion and a sprinkle of monster magic, just for you. Got a dream design? Message us – we love bringing your fantasies to life!