Brand Tone

warm, caring, and trustworthy

Brand Values

• •Quality and Safety
• •Sustainability and Eco-Friendliness
• •Ethical Production
• •Family and Love
• •Simplicity and Timeless Design
• •Comfort and Functionality

Best Practices

• •Lead with Empathy and Care: Always frame product descriptions and social media posts from a place of understanding the needs and desires of parents for their children's well-being and comfort.
• •Highlight Core Values Consistently: Weave in keywords and phrases related to 'organic,' 'sustainable,' 'ethically made,' 'Made in USA,' and 'gentle on sensitive skin' naturally within the copy.
• •Use Warm and Gentle Language: Opt for words that evoke softness, comfort, love, and safety. Avoid overly technical jargon unless explaining the benefits of certifications like GOTS.
• •Maintain a Personal Connection: Continue sharing the brand's story and the 'why' behind its creation. Address the audience as a community of like-minded parents.
• •Keep it Simple and Authentic: Reflect the minimalist design of the clothing in the copywriting – clear, concise, and genuine. Avoid hype or overly salesy language. The quality and values should speak for themselves.

Social Perception

trusted by moms for a sustainable and healthy lifestyle

Copy Examples

• •Wrap your little one in love and the purest organic cotton. Our [Product Name] is crafted with care in the USA, because we believe every baby deserves the gentlest start. #TenthAndPine #OrganicBabyLove
• •From our family to yours, essentials made to last. Discover timeless, gender-neutral pieces perfect for sensitive skin and kind to our planet. #SustainableKids #MadeInUSA
• •Snuggles just got softer. Our GOTS-certified organic [Product Name] is designed for ultimate comfort and peace of mind. Ethically made, because we care. #EcoFriendlyBaby #TenthAndPineFamily
• •Celebrate a 'Little Brother' or 'Little Sister' with our adorable organic cotton bodysuits. Designed with love and made in the USA, these are perfect for capturing precious moments. #FamilyLove #OrganicEssentials
• •Consciously created, beautifully simple. Our eco-friendly bamboo leggings offer breathable comfort for all their adventures. Kind to skin, kind to Earth. #TenthAndPine #MindfulMotherhood