Brand Tone

Artistic & Refined, Timeless & Enduring, Authentic & Handcrafted, Subtle & Nuanced, Exclusive & Discerning

Brand Values

• •Craftsmanship & Quality
• •Originality & Creativity
• •Authenticity & Integrity
• •Natural Beauty
• •Timelessness & Modernity
• •Inclusivity & Community

Best Practices

• •Emphasize Artisanal Language: Use words like "handcrafted," "atelier," "sculptural," "meticulously," "artisan," and "bespoke" to reinforce the handmade, high-quality nature of the jewelry.
• •Weave in Nature and Organic Inspiration: Consistently reference "nature," "organic forms," "natural precious materials," and "abstract shapes" to connect to the brand's core inspiration.
• •Highlight Timelessness and Heritage: Speak to "modern heirlooms," "timeless design," "enduring style," and the brand's history to convey lasting value and a sense of legacy.
• •Maintain a Refined and Sophisticated Voice: Employ elegant and evocative language. Avoid slang or overly casual terms. The tone should reflect the discerning clientele and the preciousness of the materials.
• •Tell the Story of the Stones and Craft: Briefly allude to the journey of the materials (e.g., "expertly-chosen stones," "Jaipur artisans") and the designers' passion to add depth and authenticity to the narrative.

Social Perception

Respected & Established, Artisan & High-End, Unique & Distinctive, Associated with Quality Materials, Celebrity & Fashion-Forward Appeal

Copy Examples

• •Headline: TENTHOUSANDTHINGS: Where Nature's Artistry Meets Modern Heirlooms. Body: For over three decades, we've meticulously handcrafted jewelry that transcends trends. Each piece, born from abstract natural forms and brought to life with precious stones, is a testament to timeless design and a whisper of infinite creativity. Discover your future heirloom.
• •Headline: The Soul of the Stone, Shaped by Hand. Body: At TENTHOUSANDTHINGS, we journey from Jaipur's ancient workshops to our New York atelier, ensuring every curve and facet reflects a story of tradition and artistry. Our sculptural silver and gold pieces are more than adornment; they are an extension of you.
• •Headline: Beyond Fleeting Fashion: Jewelry with Enduring Integrity. Body: Inspired by the philosophy that "from one thing begets the ten thousand things," our designs are an evolution of organic beauty and refined craftsmanship. Experience the subtle luxury of TENTHOUSANDTHINGS – jewelry made to be treasured for generations.
• •Headline: Distinctly Modern. Inherently Timeless. Uniquely Yours. Body: Ron Anderson and David Rees invite you to explore a collection where rare American pearls, luminous opals, and captivating diamonds are transformed into wearable art. Each TENTHOUSANDTHINGS creation is a dialogue between precious materials and visionary design.
• •Headline: Crafted with Passion, Worn with Individuality. Body: TENTHOUSANDTHINGS celebrates the unique allure of hand-selected gemstones and the expressive power of sculptural design. Find the piece that speaks to your spirit, a modern heirloom that echoes the beauty of the natural world.