Tono de Marca

passionate, niche-focused, and minimalist

Valores de Marca

• •Quality Craftsmanship
• •Subtlety and Style
• •Authenticity
• •Exclusivity

Mejores Prácticas

• •Embrace the "If You Know, You Know" Mentality: Write copy that speaks directly to the target audience. Use allusions to anime or Japanese culture that fans will recognize, reinforcing the brand's authenticity and creating a sense of community.
• •Focus on Quality and Craftsmanship: Always highlight the premium materials and techniques used (e.g., heavyweight cotton, embroidery, detailed screen printing). This justifies the price point and differentiates the brand from mass-market alternatives.
• •Maintain a Minimalist Aesthetic: The copy should be as clean and uncluttered as the designs. Avoid hype, excessive exclamation points, or slang that doesn't fit the sophisticated, minimalist tone. Let the product and its concept be the hero.
• •Use Storytelling for Collections: Frame new releases around a story or concept. Whether inspired by a specific anime, a character's journey, or a Japanese aesthetic, this adds depth and emotional connection to the products beyond just the visual design.
• •Be Consistent Across All (Future) Platforms: When the brand expands to social media, ensure the tone, visuals, and values are consistent. The bio, posts, and interactions should all reflect the same passion for subtlety, quality, and authentic fandom.

Percepción Social

There is a strong online community seeking 'subtle anime merch'. Customers in this space value creativity, quality, and designs that serve as a nod to fellow fans without being obvious to the general public. Brands that deliver on these expectations are generally well-regarded. The lack of a social media presence is a significant missed opportunity for community engagement and building a stronger brand perception for Ten Squared.

Ejemplos de Copy

• •It's all in the details. Our designs are crafted for those who know. Premium embroidery on heavyweight cotton, because your passion deserves quality. #subtleanime #streetwear #animeapparel
• •Wear Your World. Subtly. Discover our new collection of Japanese streetwear-inspired designs.
• •New Drop: The [Anime/Concept] Inspired Collection Is Here. For the discerning fan. We've just released a limited run of new designs inspired by timeless stories and iconic characters. Made with the quality you expect. Shop now before they're gone.
• •A nod to the legendary [Character/Series Name]. This minimalist design captures the essence of the journey, featuring a subtle embroidered icon on the chest. Constructed from 100% heavyweight cotton for a structured fit and lasting comfort. Instantly recognizable to fellow travelers, invisible to the rest.
• •Tired of loud, obvious merch? So were we. Ten Squared offers high-quality, subtle anime apparel to elevate your style. Find your new favorite piece today. Link in bio.