Brand Tone

Rebellious and Edgy, Community-Focused and Inclusive, Authentic and Passionate, Informal and Humorous

Brand Values

• •Support for Artists
• •Community Building
• •Authenticity
• •Quality
• •Passion for Music

Best Practices

• •Know Your Audience Like Your Favorite Riff: Always write with the "alt rockers and metalheads" in mind. Use language, references, and humor that resonate with their culture and passion.
• •Keep it Real, Keep it Raw: Authenticity is key. Avoid overly corporate or generic language. Let the passion for the music and the scene shine through. Think "SWEET THREADS FOR METALHEADS," not "High-Quality Alternative Apparel."
• •Embrace the Edge (with a wink): Don't be afraid to be a bit rebellious, informal, and even humorous, like the "tickle your pickle" or "Lockdown was shit" examples from the website. It shows personality.
• •Champion the Collective: Consistently highlight the artist-centric approach and the community aspect. Phrases like "A share from each sale goes to the designer" reinforce this value.
• •Be Confident and Bold: Use strong, declarative sentences. The brand isn't shy, and the copy shouldn't be either. "Rock Out With Your TOC Out!" is a prime example.

Social Perception

High-Quality Products, Unique Designs, Fair Business Model, Good Customer Service & Engagement, Strong Niche Appeal, Award Recognition

Copy Examples

• •Headline: UNCAGE YOUR WARDROBE. Body: Tired of the same bland threads? TEN OF CLUBS unleashes apparel forged in the fires of alt-rock and metal. Wear it loud. Live it louder.
• •Headline: DESIGNED BY THE DEVOTED. WORN BY THE DAMNED (IN A GOOD WAY). Body: We're a collective. Artists, music fiends, and you. Every tee supports the scene and the creators who fuel it. Look killer, feel good.
• •Headline: THIS AIN'T YOUR MUM'S MUSIC. THIS AIN'T YOUR DAD'S POLO SHIRT. Body: For those who like their riffs heavy and their tees to match. TEN OF CLUBS: Sweet threads for metalheads who refuse to blend in. Rock Out With Your TOC Out!
• •Headline: MORE THAN MERCH. IT'S A STATEMENT. Body: From killer graphics to quality that screams, our gear is built for the pit and beyond. Join the TEN OF CLUBS collective – where the music never stops.
• •Headline: LOCKDOWN BRED US. LIVE MUSIC BUILT US. Body: Born from the silence, now we're making noise. TEN OF CLUBS delivers apparel that hits as hard as your favorite breakdown. Quality gear for the true believers.