Brand Tone

Enthusiastic, Passionate, Knowledgeable, Authoritative, Customer-Focused, Service-Oriented, Community-Oriented, Promotional, and Value-Driven

Brand Values

• •Customer Satisfaction
• •Passion for Tennis
• •Comprehensive Selection & Quality
• •Expertise & Game Improvement
• •Community Support
• •Innovation
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone attributes (e.g., enthusiastic, expert, friendly), approved vocabulary, and things to avoid. Share this with everyone who creates content.
• •Focus on the "Why": Connect with the customer's passion for tennis. Use language that evokes the excitement, challenge, and joy of the game, aligning with Tennis Express's mission to "inspire and nurture your inner champion."
• •Be Genuinely Helpful and Knowledgeable: Provide real value in your copy. Offer tips, insights, and clear explanations about products. Avoid overly technical jargon unless explaining a specific benefit clearly. Showcase expertise without being condescending.
• •Maintain Enthusiasm (but keep it authentic): Let the passion for tennis shine through in your word choices and sentence structure. Use active voice and positive language. However, ensure it sounds genuine and not forced or overly hyped, especially when dealing with customer service issues where empathy is key.
• •Consistency Across All Channels: Ensure the tone is consistent whether it's a website product description, a social media post, an email newsletter, or a video script. Regular audits of content across different platforms can help identify and correct inconsistencies.

Social Perception

Go-To Source for Wide Selection, Competitive Pricing & Deals, Mixed Customer Service Experience, Reliable for Online Orders (Generally), Valued Demo Program, Strong Local Presence (Houston), and Respected Retailer

Copy Examples

• •Headline: Unleash Your Inner Champion! Body: From a blistering ace to the perfect drop shot, we've got the gear to elevate every part of your game. Explore the latest racquets, shoes, and apparel at Tennis Express and feel the difference quality makes. Shop now for free 2-day shipping on orders over $50!
• •Headline: Serve Up Savings! Body: Why wait to upgrade your gear? Dive into our [Current Sale Name] and discover unbeatable deals on top tennis brands. Find your perfect match in racquets, score stylish apparel, and step up your game with performance footwear – all at prices that’ll make you cheer!
• •Headline: Expert Advice, Winning Gear. Body: Not sure which string tension is right for you? Wondering about the latest shoe technology? Our team of tennis specialists is here to help! Visit our blog for in-depth reviews and tips, or swing by our Houston superstore to demo racquets on our indoor court. At Tennis Express, we’re as passionate about your game as you are.
• •Headline: Gear Up The Whole Team! Body: Leading a school team or club to victory? Tennis Express offers custom team apparel and gear to ensure your players look sharp and perform their best. Let us help you showcase your team pride with personalized designs and top-quality equipment. Contact us today for a custom quote!
• •Headline: Your Court. Your Style. Your Win. Body: Express yourself on and off the court with the widest selection of tennis fashion from brands like Nike, Adidas, Fila, and more. Whether you're a weekend warrior or a seasoned pro, find apparel that matches your performance and personality. Discover your new favorite look at Tennis Express.