Brand Tone

Informative & Educational, Supportive & Encouraging, Practical & Solution-Oriented, Direct & User-Friendly

Brand Values

• •Player Development
• •Proper Technique & Fundamentals
• •Accessibility & Ease of Use
• •Quality & Effectiveness
• •Customer Support

Best Practices

• •Focus on the "Builder" Aspect: Consistently use language that implies growth, development, foundational learning, and improvement. Words like "build," "develop," "master," "foundation," "unlock," and "improve" should be staples.
• •Maintain an Educational and Supportive Voice: Frame copy around teaching and helping. Explain the "why" behind techniques and products, and offer encouragement. Avoid overly aggressive or boastful language.
• •Keep it Clear and Simple: Ensure all communications are easy to understand for a wide audience, including beginners, parents, and coaches. Avoid jargon where possible, or explain it clearly if necessary.
• •Emphasize Practical Benefits: Clearly articulate how TENNISBUILDER products and programs directly solve problems or help users achieve specific tennis goals (e.g., "correct your forehand grip," "increase serve speed," "prevent common injuries").
• •Be Approachable and Community-Oriented: Encourage interaction, ask questions, and make it easy for users to get help or share their progress. This aligns with the calls to join their social platforms for guides and tutorials.

Social Perception

Helpful Training Aid, Resource for Coaches and Parents, Mixed on Product Efficacy/Necessity, Growing Online Presence

Copy Examples

• •Headline (Website/Social Media): "Master Your Grip, Master Your Game. TENNISBUILDER provides the tools and training to build a solid foundation for every stroke."
• •Product Description Snippet (Tennis Grip Guide): "Stop guessing, start improving! Our Tennis Grip Guide offers intuitive, tactile feedback to help you instantly feel the correct hand placement for every shot. Perfect for players, coaches, and parents dedicated to building proper technique from the ground up."
• •Social Media Post (Training Program): "Unlock your potential on the court! Our comprehensive tennis training programs are designed to boost your strength, speed, and agility. Ready to build a stronger, more resilient game? Learn more and get started today! #TennisBuilder #TennisTraining #TennisFitness"
• •Email Subject Line (Targeting Coaches/Parents): "Help Your Players Build the Right Habits from Day One."
• •Website FAQ Copy (Response to 'Is this product right for me?'): "Whether you're just starting your tennis journey, coaching a group of eager beginners, or an intermediate player looking to refine your technique, the Tennis Grip Guide is designed to provide clear, effective support. We believe in making fundamental skills accessible to everyone."