Brand Tone

Nostalgic & Dreamy, Intimate & Personal, Authentic & DIY, Wistful & Reflective, Polished & Melodic

Brand Values

• •Artistic Integrity & Independence
• •Authenticity & Vulnerability
• •Partnership & Love
• •Craftsmanship
• •Adventure & Exploration
• •Gratitude & Connection

Best Practices

• •Embrace Reflective Storytelling: Continue to weave in narratives of their journey, their partnership, and the inspiration behind their music, especially now with the farewell. Use "we" and "our" to emphasize the duo's shared experience.
• •Maintain Visual-Linguistic Cohesion: Ensure the language used in copy matches the dreamy, often vintage or nautical, aesthetic of their visuals. Words like "sea," "sail," "dream," "vintage," "golden," "hazy" can reinforce this.
• •Express Genuine Gratitude: As they conclude this era, authentic expressions of thanks to their fans are paramount. Avoid overly corporate or generic language.
• •Highlight Intimacy and Authenticity: Focus on the personal connection they've built with their audience. Share behind-the-scenes glimpses (even if just through anecdotes in captions) or the emotional context of their songs.
• •Acknowledge the Bittersweet Nature of Farewell: It's okay for the tone to be tinged with nostalgia and a touch of melancholy, balanced with celebration of their accomplishments and the music they've created. This resonates with how fans are likely feeling.

Social Perception

Beloved Indie Darlings, Authentic Storytellers, Aesthetically Pleasing, Hardworking & Independent, Bittersweet Farewell

Copy Examples

• •Instagram Post (Farewell Tour Announcement): Fifteen years, seven albums, countless seas sailed, and endless melodies shared. As we embark on our final tour, we carry every memory with us. Join us one last time as we celebrate the music and the journey. Thank you for being our constant. Tickets in bio. #TennisTheBand #FarewellTour #FaceDownInTheGarden #IndiePop #Music
• •Facebook Ad (Final Album Promotion): Our final chapter, 'Face Down in the Garden,' is here. These songs are a reflection of our journey, the quiet moments and the grand adventures. Stream it now and find a piece of our story to carry with yours. Thank you for listening. [Link to Album] #TennisMusic #NewAlbum #IndiePop #AlainaAndPatrick #MutuallyDetrimental
• •Tweet (Merch Highlight - Nostalgic Item): Remember the 'Cape Dory' days? ⚓️ We found a few classic tees from the archives. A little piece of where it all began, as we say goodbye. Limited stock in the store. [Link to Merch] #TennisMerch #VintageVibes #IndieMusic #Farewell
• •YouTube Video Description (Live Performance Snippet from Farewell Tour): A moment from the road, on our last voyage together as Tennis. The energy from all of you has been the wind in our sails. This is '12 Blown Tires,' live from [City]. Full album 'Face Down in the Garden' out now. [Link] #TennisLive #FarewellTour #IndiePopDuo #MusicVideo
• •Email Newsletter Subject Line (Thank You to Fans): A Sea of Memories: Our Heartfelt Thanks to You (Body Snippet): ...As Tennis, we've shared more than we ever imagined. From those first songs born of sailing adventures to our final notes in 'Face Down in the Garden,' your support has been our anchor. While this chapter closes, the music and memories remain...