Brand Tone

Informative, Quality-Focused, and Accessible

Brand Values

• •Quality & Performance
• •Customer Satisfaction
• •Authenticity/Expertise
• •Accessibility
• •Durability

Best Practices

• •Prioritize Clarity and Information: Ensure copy clearly communicates product benefits, features, and intended use. Avoid jargon where possible, or explain it if necessary, to remain accessible to a broad audience.
• •Emphasize Quality with Specifics: Instead of just saying "high quality," mention specific attributes like "premium felt for exceptional grip," "high-grade rubber for perfect bounce and durability" as seen in current product descriptions.
• •Speak to All Levels of Players: Acknowledge the diverse range of users, from beginners to more seasoned players. Use inclusive language that resonates with both casual and serious enthusiasts.
• •Maintain a Helpful and Appreciative Voice in Communications: When responding to queries or reviews, mirror the polite and customer-focused tone already demonstrated on the website. This reinforces approachability.
• •Ensure Visuals Align with Tone: Use images and videos that showcase the products in realistic playing conditions and reflect the quality and performance being described in the copy. The visuals should feel authentic and relatable to the target audience.

Social Perception

Customers generally perceive Tennex as a provider of good quality and reliable cricket tennis balls. The brand is seen as a staple for tennis ball cricket in India and is well known and widely used in gully and professional hard tennis cricket leagues. The brand's engagement with customer reviews on its website shows a level of customer care.

Copy Examples

• •Tennex: Engineered for the Perfect Bounce. Every Time. Whether it's a high-stakes tournament or a friendly gully match, our cricket tennis balls deliver consistent performance you can trust. Made with high-grade rubber for durability that lasts.
• •Feel the Tennex Difference. Quality You Can Rely On. From practice sessions to competitive play, Tennex balls are crafted for optimal grip and resilience. Step up your game with equipment designed for champions at every level.
• •Your Game. Your Ball. Tennex. Lightweight for underarm, heavy-duty for overarm – find the perfect Tennex cricket ball for your style of play. Because every cricketer deserves quality equipment.
• •Tennex: Trusted on Pitches Across India. Join countless cricketers who choose Tennex for superior bounce, durability, and playability. Discover why we're a go-to name in tennis ball cricket.
• •Beyond the Bounce: It's Tennex Craftsmanship. We pride ourselves on the quality that goes into every Tennex ball. Experience the control and longevity that comes from expertly manufactured sporting goods.