Brand Tone

Aspirational/Official Tone: Informative, expert, professional, emphasizing heritage, quality, and value. AND Social Media Tone: Friendly, engaging, helpful, and community-oriented on platforms like Facebook and Instagram.

Brand Values

• •Quality
• •Value/Affordability
• •Family Heritage & Tradition
• •Sustainability & Eco-consciousness
• •Customer Satisfaction
• •Expertise & Knowledge
• •Integrity & Honesty

Best Practices

• •Develop Clear Brand Guidelines: Create a comprehensive document outlining the brand's voice, tone (e.g., expert yet accessible, traditional yet innovative), and key messaging points. This should be shared with everyone creating content.
• •Align Stated Values with Actions: Ensure that business practices, especially customer service and product quality, consistently reflect the proclaimed brand values of quality, integrity, and customer satisfaction. Addressing the disparity highlighted in customer reviews is crucial.
• •Consistent Messaging Across All Channels: Whether it's website copy, social media posts, email marketing, or customer service interactions, the tone and core messages should remain consistent, reinforcing the brand's identity (e.g., heritage, quality, value).
• •Train Customer-Facing Teams: Provide thorough training to customer service representatives on brand voice and how to handle inquiries and complaints in a manner that aligns with the desired brand perception (e.g., helpful, professional, solution-oriented). This is particularly important given the mixed reviews regarding customer service.
• •Monitor and Adapt: Regularly review online mentions, customer feedback, and social media comments to understand how the brand is being perceived. Be prepared to adapt messaging and strategies to address any disconnects between the intended brand image and public perception, especially focusing on improving areas with consistent negative feedback.

Social Perception

The social perception of Tennessee Wholesale Nursery is highly polarized. Positive perception: Customers who have good experiences view the brand as a source of affordable plants, appreciate the bare-root shipping for cost savings, and are satisfied with plant health and growth. Negative perception: A substantial segment of online commentary portrays the brand negatively. These customers report issues with plant quality upon arrival, failure of plants to thrive, incorrect orders, and significant challenges with customer service and obtaining refunds or replacements.

Copy Examples

• •Headline: Invest in Your Landscape's Legacy. Quality Plants, Generations of Expertise. Body: At Tennessee Wholesale Nursery, we've been cultivating America's landscapes since 1959. Discover premium, nursery-direct plants at prices that empower your vision. Plant with confidence, grow with tradition.
• •Headline: Bare Root, Bold Beauty. Unlock Savings, Not Quality. Body: Experience the smart way to garden. Our wholesale bare-root plants deliver robust growth and exceptional value directly from our Tennessee fields to your door. Healthy, hardy, and ready to thrive – that’s the TN Nursery promise.
• •Headline: From Our Family Farm to Your Family Garden. Body: For over 65 years, our family has been dedicated to providing top-quality trees, shrubs, and perennials. We bring generations of horticultural knowledge to every plant we ship, ensuring your garden flourishes.
• •Headline: Grow a Greener Tomorrow, Today. Native Plants, Sustainable Solutions. Body: Champion biodiversity with our extensive selection of native plants. At TN Nursery, we’re passionate about eco-conscious landscaping that supports pollinators and creates thriving habitats, all at grower-direct prices.
• •Headline: Your Vision, Our Expertise. Wholesale Prices for Every Project. Body: Whether you're a seasoned landscaper or a home gardening enthusiast, find the quality and selection you need at Tennessee Wholesale Nursery. Benefit from our deep industry experience and unbeatable wholesale pricing.