Brand Tone

Friendly and Welcoming, Nostalgic and Traditional, Authentic and Passionate, Community-Focused, Slightly Whimsical/Charming

Brand Values

• •Quality
• •Customer Relationships/Service
• •Heritage and Tradition
• •Community
• •Authenticity
• •Southern Hospitality

Best Practices

• •Embrace Storytelling: Weave in the company's rich history (founded in 1942, the Hawthorne family, the move to historic Decatur, Elliot the Squirrel) to add depth and authenticity to your copy.
• •Use Warm, Conversational Language: Write as if you're talking to a friend or welcome guest. Avoid overly formal or corporate jargon. Focus on words that evoke Southern charm and friendliness.
• •Highlight Quality and Freshness: Consistently emphasize the superior quality, freshness, and taste of the pecans and other products, referencing their source when appropriate (e.g., "South Alabama growers").
• •Incorporate Sensory Details: Describe the taste, aroma, and texture of the products (e.g., "fresh, moist, larger pecans," "scrumptious," "full-bodied flavor"). This makes the copy more enticing.
• •Foster a Sense of Community: Use inclusive language ("our tribe," "join our family") and encourage interaction. Speak directly to the customer's desire for connection and authentic experiences.

Social Perception

Positive, Trusted Local Business, Gourmet/Specialty Provider, Reliable for Gifts, Minor Concerns

Copy Examples

• •Taste the Tradition: Real Southern Pecans, Just Like Grandma Used to Make. Since 1942, Tennessee Valley Pecan Company has been sharing the heart of Southern flavor. Our premium pecans are hand-selected for that perfect crunch and unforgettable taste. Bring home a bag of heritage today!
• •More Than Just Pecans, It's a Southern Welcome. From our historic shop in Decatur to your kitchen table, experience the warmth of genuine Southern hospitality with every bite. Explore our gourmet pecans, signature Bushytail Coffee, and delightful gifts.
• •The Perfect Gift? It's in the Bag (of Pecans!). Looking for a gift that says "you're special"? Our beautifully packaged pecan treats and gourmet coffees are made with love and generations of Southern pride. Share a taste of the Tennessee Valley.
• •Freshly Harvested Flavor, Straight From the Heart of Alabama. Why settle for ordinary? Our pecans are renowned for their freshness and rich flavor. Taste the difference quality makes – perfect for baking, snacking, or simply savoring a moment of pure Southern goodness.
• •Join the Tennessee Valley Pecan Family! We're not just selling pecans; we're building a community of folks who appreciate good food and good company. Follow us for recipes, stories, and a taste of life in the Tennessee Valley.