Brand Tone

Friendly and Approachable, Casual and Relatable, Trendy and Upbeat, Personal and Sincere, Empowering (Girl Power)

Brand Values

• •Customer Focus
• •Passion and Dedication
• •Community
• •Style and Comfort
• •Authenticity
• •Faith (Subtle)

Best Practices

• •Use "Y'all" and Inclusive Language: Continue using friendly, Southern-inspired colloquialisms like "y'all" where appropriate, and maintain an inclusive, welcoming tone in all communications.
• •Keep it Real and Relatable: Share behind-the-scenes glimpses, owner stories, and customer features. Focus on how the clothes fit into everyday life, making fashion feel accessible and down-to-earth.
• •Stay Upbeat and Positive: Ensure copy is generally optimistic, energetic, and focuses on the joy and confidence that fashion can bring. Even when addressing issues, maintain a helpful and positive demeanor.
• •Highlight "Girl Power" and Team Passion: Subtly weave in the brand's foundation of a passionate, female-led team. This reinforces the empowering aspect of the brand.
• •Engage Authentically: Respond to comments and messages with genuine warmth and personality, mirroring the friendly and approachable tone established in outbound communications. Ask questions to encourage interaction.

Social Perception

Positive for Product and Service, Trendy and Fashionable, Community-Oriented, Relatable and Down-to-Earth, Supportive of "Girl Power"

Copy Examples

• •Hey y'all! 👋 Say hello to your new favorite tee! Perfect for school pick-ups, coffee runs, or just lounging in style. Super soft, super cute, and super YOU. Grab yours before it's gone! #TennesseeJane #GraphicTeeLove #ComfortIsKey
• •Sunshine's calling, and our new summer dresses are answering! ☀️ Lightweight, breezy, and effortlessly chic – these beauties are ready for all your adventures. From picnics to parties, find your perfect fit at Tennessee Jane Co. #SummerStyle #DressToImpress #EverydayCute
• •Treat yourself, mama! 💕 Our [Sale Name] event is ON! Snag those pieces you've been eyeing at prices you'll love. Because you deserve it! Shop now via the link in bio. #SaleTime #BoutiqueDeals #TennesseeJaneStyle
• •Ready to rock? 🎸 Our Concert Looks collection is here to make sure you stand out in the crowd! Edgy, fun, and totally you. What show are you heading to next? Let us know below! 👇 #ConcertVibes #TennesseeJane #ShopTheLook
• •More than just a boutique, we're a community of amazing women who love style, comfort, and lifting each other up! ✨ Founded by a stay-at-home mom with a dream, Tennessee Jane is all about real style for real life. Come say hi! #GirlPower #ShopLocal #TennesseeJaneStory