Brand Tone

Professional and Authoritative, Trustworthy and Reliable, Value-Oriented and Cost-Effective, Solution-Focused, Sustainable and Responsible

Brand Values

• •Quality: Ensuring machines perform to high standards through rigorous inspection and refurbishment with genuine parts.
• •Value: Providing access to Tennant's leading technology at a significantly reduced cost.
• •Reliability: Offering dependable, durable machines backed by warranties and factory service.
• •Sustainability: Committing to a circular economy by extending product lifecycles and reducing waste.
• •Customer Support: Providing access to factory-trained technicians and TennantTrue® service.
• •Transparency: Clearly defining the different tiers of reconditioned equipment and what each offers.

Best Practices

• •Prioritize Clarity and Facts: Always lead with clear, factual information about the equipment, the reconditioning process, and the value proposition. Avoid overly casual or ambiguous language. Focus on specifications, savings, and reliability.
• •Emphasize Trust and Authority: Consistently use terms like "Certified," "factory-trained technicians," "genuine Tennant parts," and "warranty" to reinforce the quality and reliability of the machines. This builds confidence with potential buyers.
• •Highlight Value, Not Just Low Price: While cost savings are a key benefit, frame it in terms of "value" – accessing superior Tennant quality and durability at a more accessible price point. Avoid sounding "cheap"; instead, sound "smart" and "economical."
• •Incorporate Sustainability: Where appropriate, subtly weave in the environmental benefits of choosing reconditioned equipment. This appeals to a growing segment of businesses focused on corporate social responsibility.
• •Maintain Professionalism Across All Touchpoints: Ensure that the professional, trustworthy, and solution-oriented tone is consistent across the website, any (future) social media, email communications, and sales interactions. Develop a style guide if multiple people are creating content.

Social Perception

Positive for Value and Quality, Trusted Source, Smart Business Decision, Environmentally Conscious Choice

Copy Examples

• •Headline: Get Tennant Performance Without the New-Machine Price Tag. Body: Why compromise on clean? Our Tennant Reconditioned Certified Pre-Owned equipment delivers the robust performance and reliability you expect from Tennant, at up to 40% less than new. Each machine is rigorously inspected and refurbished by factory-trained technicians using only genuine TennantTrue® parts. Invest in quality, save intelligently. Call to Action: Explore Certified Inventory.
• •Headline: Sustainable Cleaning, Smart Savings. Body: Choose Tennant Reconditioned Certified Pre equipment and make a decision that’s good for your budget and the planet. We extend the life of high-performance Tennant cleaning machines, reducing waste and offering you significant cost savings. It’s powerful cleaning that aligns with your sustainability goals. Call to Action: Learn About Our Reconditioning Process.
• •Headline: Certified Reliability. Guaranteed Performance. Body: Don't let "pre-owned" fool you. Our Tennant Certified Pre-Owned machines undergo a comprehensive, multi-point inspection and are restored to meet stringent Tennant standards. Backed by factory warranties, you get peace of mind and powerful cleaning, day after day. Call to Action: View Warranty Details.
• •Headline: Your Toughest Cleaning Challenges, Met Affordably. Body: From industrial scrubbers to versatile sweepers, our inventory of Tennant Reconditioned equipment provides solutions for every cleaning need and budget. Experience the durability and innovation of Tennant, intelligently priced to maximize your ROI. Call to Action: Find Your Machine.
• •Headline: The Tennant Standard, Reconditioned for You. Body: Access industry-leading cleaning technology with Tennant Reconditioned Certified Pre equipment. Every machine is brought back to peak operational condition by the experts who know Tennant best, ensuring you receive authentic Tennant quality and performance at an exceptional value. Call to Action: Request a Quote.