Brand Tone

Nurturing, educational, inspirational, and warm.

Brand Values

• •Heritage & Identity
• •Education Through Play
• •Inclusivity & Belonging
• •Quality & Safety
• •Purpose & Development

Best Practices

• •Lead with the "Why": Always connect the product back to the core mission. Instead of saying "New puzzle available," frame it as "A new way to explore the Arab World." The focus should be on the benefit of cultural connection, not just the product feature.
• •Use Nurturing and Empowering Language: Consistently use words like "discover," "inspire," "grow," "connect," and "cherish." This reinforces the educational and developmental tone. Avoid aggressive sales language like "Don't miss out!" or "Limited time only!" in favor of more gentle invitations.
• •Embrace Storytelling: Continue the narrative style of "Noor the owl" or create similar stories for products. People connect with stories. Describing a product as "a key to unlock wisdom" is more powerful than just calling it an "educational toy."
• •Speak to the Parent's Goal: The copy should resonate with a parent's desire to raise children who are proud of their identity. Use "you" and "your child" to make the message personal, acknowledging the important role the parent plays in this educational journey.
• •Maintain Visual and Textual Harmony: Ensure the calm, clean, and child-friendly aesthetic of the website is reflected in the language. The copy should feel as high-quality, safe, and thoughtful as the physical products themselves. The tone should be consistently warm and reassuring across all platforms.

Social Perception

Perceived positively by its customers as a valuable and trusted resource for cultural and religious education. The public sees Tenmiah as an authentic and effective educational tool, successfully positioning itself as a creator of meaningful products that help parents pass down their heritage to the next generation.

Copy Examples

• •Piece by piece, a connection is built. Our Palestine Map puzzle isn't just a toy; it's a journey home. Watch your child’s eyes light up as they discover the historic cities and rich heritage of their roots. #Tenmiah #Palestine #EducationThroughPlay
• •Play with Purpose. Discover our collection of educational toys designed to connect your child with their beautiful heritage. The journey of discovery starts here.
• •Looking for a better way to teach the story of the Hajj? Move beyond books and screens. Our Holy Kaaba Wooden Puzzle provides a hands-on, memorable way for your children to visualize and understand the fifth pillar of Islam. A beautiful addition to any home. Shop now for a more meaningful playtime.
• •A gift that builds more than just a puzzle... It builds identity, knowledge, and a proud connection to their heritage. Explore our new arrivals.
• •Educational Toys for Curious Minds | Tenmiah. Ignite their curiosity! Our puzzles and posters are more than just decor; they are bridges to a world of culture, history, and faith. Perfect for homeschooling, weekend activities, and meaningful gifts that inspire a lifetime of learning and belonging.