Brand Tone

sophisticated, passionate, respectful, and aspirational

Brand Values

• •Elegance
• •Love for the Game (Football)
• •Inspiration & Aspiring to be the Best
• •Authenticity
• •Gentlemanly Conduct
• •Quality & Exclusivity
• •Community
• •Truth & Conviction
• •Integrity
• •Respect & Equality
• •Timelessness

Best Practices

• •Embrace "The Gentleman Footballer" Persona: Always write as if speaking to (or as) an intelligent, sophisticated individual who has a deep appreciation for football's artistry and a refined taste in life. Use elevated vocabulary but keep it accessible and inspiring.
• •Weave in the Language of Football Elegance: Subtly incorporate terms and metaphors related to skill, strategy, and the beauty of the game (e.g., "maestro," "finesse," "vision," "orchestrate," "timeless play") but avoid overly casual slang or overly technical jargon.
• •Highlight Core Values Consistently: Ensure that messages subtly reflect values like elegance, passion, respect, integrity, and aspiration. Let these values underpin the narrative rather than always stating them explicitly.
• •Maintain a Tone of Understated Luxury: Focus on quality, craftsmanship, timelessness, and the intrinsic value of the products rather than overt displays of wealth. The luxury is in the detail and the feeling the apparel evokes.
• •Inspire, Don't Just Sell: While the goal is to sell apparel, the copy should also aim to inspire customers to connect with the deeper meaning of the brand – the legacy, the passion, and the pursuit of personal excellence, on and off the field.

Social Perception

High-Quality & Luxurious, Authentically Connected to Football, For the Mature, Sophisticated Fan, Aspirational & Status-Symbol, Positive Sentiment

Copy Examples

• •Headline: Beyond the Sidelines. For the Gentleman Who Carries the Spirit of the Game. Body: The roar of the crowd may fade, but the legend endures. TENLEGEND crafts more than apparel; we craft a statement. For those who live with passion, lead with integrity, and appreciate the timeless elegance of true masters. Discover the collection.
• •Headline: The Number 10. Not Just a Digit, A Declaration. Body: It signifies vision, artistry, and the audacity to change the game. Our latest collection is an ode to this spirit – meticulously designed, impeccably crafted. Wear the legacy. Shop TENLEGEND.
• •Headline: Elegance is Earned. On the Pitch, and In Life. Body: From the hallowed grounds to the discerning eye, class is unmistakable. TENLEGEND merges the heart of football with the soul of luxury. For the man who understands that true style is an extension of character. Experience timeless quality.
• •Headline: Crafted for the Connoisseur. Inspired by Legends. Body: Every TENLEGEND piece is a tribute to the beautiful game and its most iconic playmakers. We use only the finest materials, because the pursuit of excellence knows no compromise. Join the brotherhood.
• •Headline: Your Legacy. Your Style. The TENLEGEND Way. Body: More than a brand, it's a philosophy. Embody the conviction, the grace, and the unwavering passion of football's elite. Dress with intention. Live with purpose. This is TENLEGEND.