Brand Tone

Aspirational yet Welcoming

Brand Values

• •Quality and Curation
• •Customer-Centric Service
• •Community Heritage
• •Modern Accessibility

Best Practices

• •Always balance sophisticated fashion language with warm, inviting phrases. Use "we" and "you" to create a direct, personal connection (e.g., "We think you'll love...").
• •Don't just list features. Describe the feeling, the occasion, or the craftsmanship. Explain *why* a piece from a certain brand is special.
• •Regularly mention your connection to Lillehammer. This is a unique selling point that differentiates you from online-only retailers. Phrases like "from our home in Lillehammer to yours" can be powerful.
• •The enthusiastic, emoji-friendly tone of Instagram should feel related to the professional, helpful tone of the website. The voice can adapt slightly to the platform, but the core values of quality and service must be present everywhere.
• •When responding to comments or questions, answer with confidence and warmth. Position the brand not just as a seller, but as a knowledgeable style advisor that customers can trust.

Social Perception

The public perceives Tendenza Lillehammer as a premier fashion destination in its region. It is seen as a reliable source for high-quality, trendy, and classic apparel. The combination of a physical store in a charming, well-known shopping street and a functional online shop positions it as both a cherished local retailer and a modern, accessible brand. The emphasis on service suggests that customers view them as helpful and knowledgeable style advisors.

Copy Examples

• •Step into the new season with the stunning 'Rosalina' dress from Co'Couture! The flowy silhouette and delicate print make it a dream for any occasion. We love how it feels—effortless, chic, and powerful. ✨ Come see it in-store or find it online! #TendenzaStyle #Lillehammer #Nyhet #CoCouture
• •Build a wardrobe that lasts. At Tendenza Lillehammer, we believe in timeless style and exceptional quality. Discover pieces you'll love for years from brands like By Malina, Mos Mosh, and Riccovero. Shop our curated collection online or visit us in Storgata for personalized service. [Shop Now] button
• •Curated Fashion, Personal Style. Your home for quality brands in the heart of Lillehammer since 1989.
• •Embrace sophisticated ease with the 'Como' shirt from Riccovero. Crafted from premium, breathable linen, this shirt is your perfect companion from summer days to balmy evenings. Its tailored fit offers a sharp silhouette, while the soft fabric ensures all-day comfort. A timeless essential for the modern man's wardrobe.
• •Just Arrived: Be the first to explore the new autumn collection!