Brand Tone

Aspirational, Stylish, Informative, Contemporary & Chic

Brand Values

• •Modern Design & Aesthetics
• •Quality (Stated)
• •Trend-Consciousness
• •Inspiration
• •Accessibility (through promotions)

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your brand's tone (e.g., Aspirational, Stylish, Informative, Chic, Elegant but Accessible). Provide clear do's and don'ts with examples specific to Tendances Meubles. This ensures anyone creating content understands the desired voice.
• •Prioritize Visual-Verbal Harmony: Ensure the copy consistently complements the high-quality, modern aesthetic of the product photography and website design. The language should evoke the same sense of style and sophistication that the visuals convey.
• •Focus on "Modern Elegance" and "Inspiration": Use sophisticated yet clear language. Highlight how the furniture can transform a space and inspire a desirable lifestyle. Words like "curated," "statement," "sleek," "chic," "transform," and "inspire" can reinforce this.
• •Maintain Clarity and Conciseness in Promotions: While being aspirational, ensure that promotional copy is straightforward, easy to understand, and clearly communicates the offer's value without diluting the brand's stylish image. Avoid overly casual or slang terms.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, ads, emails) to ensure it aligns with the defined brand tone and values. Gather feedback, if possible, on how the tone is perceived and make adjustments as needed. If addressing customer service issues publicly (e.g., on social media), strive for a helpful, professional, and empathetic tone, even when the primary brand voice is aspirational.

Social Perception

Provider of stylish, modern furniture. Some mixed perception exists with potentially related entities regarding delivery times and customer service.

Copy Examples

• •Headline: Elevate Your Everyday: Discover Designer Furniture That Speaks Your Style. Body: At Tendances Meubles, we believe your home should be a masterpiece. Explore our curated collection of contemporary pieces and transform your space into a haven of modern elegance. Shop the latest arrivals now!
• •Headline: Modern Living, Redefined. Body: From sleek sofas to statement dining tables, find everything you need to create a home that’s both effortlessly chic and beautifully functional. Visit tendances-meubles.fr and embrace the art of modern living.
• •Headline: Inspired Designs, Irresistible Offers. Body: Don’t miss our exclusive promotions on select designer furniture. It’s the perfect time to bring that dream piece home. Quality, style, and value – all at Tendances Meubles.
• •Headline: Your Style, Our Passion. Body: We’re dedicated to bringing you the latest trends in home furnishings. Discover pieces that reflect your unique taste and create spaces you’ll love for years to come. Explore our collections today!
• •Headline: The Art of Ambiance: Furnish Your Dreams with Tendances Meubles. Body: Looking for that perfect piece to complete your room? Our expertly selected range offers contemporary designs and lasting quality to help you craft the perfect atmosphere in every corner of your home.