Brand Tone

Creative & Inspiring, Personal & Passionate, Professional & Quality-Focused, Collaborative & Client-Centric, Supportive

Brand Values

• •Creativity & Customization
• •Quality
• •Customer Satisfaction
• •Affordability
• •Making Dreams Come True / Creating Meaningful Experiences
• •Growth & Evolution
• •Authenticity & Passion
• •Resilience & Learning from Challenges

Best Practices

• •Always Emphasize Customization and Personalization: Use words like "custom," "personalized," "bespoke," "unique to you," "your vision" to reinforce that products are made-to-order and special.
• •Inject Passion and Creativity: Use enthusiastic and inspiring language. Words like "create," "design," "craft," "inspire," "magic," "dream," "celebrate," "bring to life" can convey the artistic nature of the brand.
• •Highlight Quality and Craftsmanship: Mention the care that goes into making products, using terms like "high-quality materials," "expertly crafted," "attention to detail," "premium finish."
• •Maintain a Helpful and Collaborative Voice: Frame copy around helping clients achieve their desired outcome. Use phrases like "Let us help you," "We're here to create," "Your ideas, our expertise."
• •Be Authentic and Relatable (especially on social media): Share behind-the-scenes glimpses, the owner's passion, and customer stories (with permission) to build a connection. Acknowledge the "small business, big dreams" aspect that resonates with their origin story.

Social Perception

Largely seen as a go-to for stylish, custom event and business signage. The owner's visibility and features in publications contribute to a perception of expertise and trendsetting. However, fulfillment and customer service issues in some cases have impacted the perception for certain clients.

Copy Examples

• •For a Wedding Welcome Sign: "Welcome to Our Beginning. Crafted with love, designed to tell your unique story. Let Ten23Designs create the first impression for your unforgettable day."
• •For Business Logo Signage: "Your Brand, Beautifully Realized. Elevate your space with a custom logo sign that speaks volumes about your quality and vision. Ten23Designs: Where your business identity takes center stage."
• •For a Custom Cake Topper: "The Perfect Finishing Touch. From elegant monograms to whimsical designs, our custom cake toppers are the sweet signature your celebration deserves. Dream it, and Ten23Designs will create it."
• •For Event Decor Services (Instagram Post): "Transforming spaces, creating magic. ✨ At Ten23Designs, we pour our passion into every detail, ensuring your event is not just beautiful, but a true reflection of you. Let's craft something extraordinary together. #Ten23Designs #EventStyling #CustomDecor #MakingMemories"
• •For Home Decor Name Sign: "Home is Where Your Story Begins. Personalize your sanctuary with a custom name sign from Ten23Designs. Beautifully crafted, uniquely yours – a timeless piece for the heart of your home."