Brand Tone

Empowering, Modern, Sophisticated, Unconventional, Confident, Intimate & Personal, Purpose-Driven.

Brand Values

• •Individuality and Self-Expression
• •Sustainability and Intentionality
• •Quality Craftsmanship
• •Modern Versatility
• •Revolutionizing Tradition

Best Practices

• •Lead with "Why": Always start with the brand's purpose. Don't just sell a dress; sell the idea of "breaking rules," "self-expression," and "re-wearable fashion." Frame every piece as part of a larger movement.
• •Use Empowering & Active Language: Employ strong verbs and confident phrasing. Use words like "redefine," "empower," "unleash," "create," and "dare." Address the customer directly as a powerful, modern individual.
• •Emphasize Versatility: Consistently mention the multiple ways and occasions a piece can be worn ("ceremony to after-party," "aisle to everyday"). This reinforces the core values of sustainability and smart investment.
• •Maintain a Sophisticated Vocabulary: Use elegant and fashion-forward terms that reflect the premium quality of the brand. Words like "silhouette," "sculpted," "crafted," "luminous," and "structured" elevate the perception of the product.
• •Create a "For Us, By Us" Community Feel: Speak to the customer as an equal who shares the brand's values. Avoid generic, hard-sell language. The tone should be inclusive and knowing, as if sharing a beautiful secret with a community of like-minded women.

Social Perception

TEMPÊTE BRAND is perceived as a niche, high-end, and innovative bridal designer, a 'revolutionary' force in the bridal market catering to the modern bride who rejects tradition. It is seen as a premium, 'insider' brand for confident, style-conscious individuals who value design and sustainability over mass-market options, having successfully cultivated an image of exclusivity and artistry.

Copy Examples

• •Not just for one day. Our Ciel Skirt, designed to move with you from the aisle to the after-party, and into your life beyond. This is bridal, redefined. #BeTempete #ModernBride #RewearableWedding
• •For the bride who makes her own rules. Your story. Your style.
• •The Aurelia Corset is a statement in structure and grace. Handcrafted from luminous pearl Mikado in our Vancouver studio, its sculpted silhouette is designed to empower. Pair it with our flowing pants for the ceremony or a miniskirt for the reception. Created for every moment of your celebration.
• •Your Bridal Wardrobe is Waiting...
• •One top. Three chapters. Your forever story.