Brand Tone

Passionate and Enthusiastic, Expert and Knowledgeable, Community-Oriented, Creative and Unique, Slightly Edgy and Cool, Approachable yet Professional

Brand Values

• •Customization and Individuality
• •Quality and Craftsmanship
• •Passion for Cycling
• •Community Building
• •Creativity and Innovation
• •Supporting Local and Niche Culture

Best Practices

• •Speak from Expertise, Share with Passion: Combine deep product knowledge with genuine enthusiasm for cycling in all communications. Avoid overly technical jargon unless the context is clearly for advanced users, and always explain the 'why' behind a product or service.
• •Embrace Visual Storytelling: Continue leveraging high-quality photography and videography, especially on Instagram, to showcase the beauty of the bikes, the details of the components, and the lifestyle around the brand. Let the images speak to the craftsmanship and passion.
• •Foster Community Actively: Encourage interaction on social media by asking questions, responding to comments thoughtfully (in Japanese and English where appropriate), and featuring customer bikes or stories (with permission). Continue to promote and host local events.
• •Highlight Uniqueness and Creativity: Consistently feature original products, collaborations, and custom builds. Tell the stories behind these unique items – the inspiration, the artists involved, the specific customer needs being met.
• •Maintain Authenticity and Approachability: While being experts, ensure the language remains relatable and welcoming. Share behind-the-scenes glimpses, staff insights, or even challenges. This builds trust and reinforces the perception of a genuine, enthusiast-run shop rather than a faceless corporation.

Social Perception

Respected Specialty Shop, Hub for Cycling Enthusiasts, Creative and Stylish, Authentic, Primarily Japanese Audience Focused

Copy Examples

• •From frame to feeling. This custom build isn't just parts; it's a personality, a path carved out. We worked with [Customer Name/Anonymous] to bring their vision to life – a ride as unique as their routes. What story will your next bike tell? Let's build it together. #TempraCycle #CustomBike #TokyoCycling #RideYourStory #CraftedInTokyo
• •Born from the Tokyo streets and our 'make it happen' ethos. The Tempra [Product Name] isn't just an accessory; it's a piece of our passion. Designed for the discerning rider who values quality, function, and a touch of the unexpected. Built to last, styled to stand out. #TempraGarageOriginals #CyclingGear #UniqueDesign
• •Fuel up, roll out. The Tempra Breakfast Club is on! Join us this Saturday for good coffee, great company, and a solid cruise through the city. It’s more than a ride; it’s our community. All wheels & riders welcome. Link in bio for meet-up details. #TempraCycleEvents #TokyoBikeLife #CommunityRide #WeekendVibes
• •That new gear feeling. Fresh drop of [Brand Name] components just landed at Tempra Garage. Precision engineering for a ride that’s pure poetry in motion. Get yours before they’re gone. Link to shop: [short_link] #BikeParts #CyclingTech #PerformanceCycling #TempraGarage
• •At Tempra, we don't just sell bikes; we live them. Our philosophy is simple: if it doesn't exist, we create it. From bespoke builds that mirror your soul to unique gear born from our Tokyo workshop, we’re here to fuel your passion with expertise, creativity, and a deep love for the ride. Your journey, customized. #TempraCycle #OurEthos #CyclingPassion