Brand Tone

reliable, practical, and community-oriented, with a strong emphasis on expertise and quality.

Brand Values

• •Quality & Durability
• •Innovation
• •Customer Satisfaction & Support
• •Local Production & Community
• •Protection & Peace of Mind

Best Practices

• •Prioritize clarity and information: Ensure copy is straightforward, easy to understand, and provides all necessary details about product benefits, features, and usage. Avoid jargon where possible, or explain it clearly.
• •Emphasize quality and durability: Consistently weave in messages about the robust construction, high-quality materials, and long-lasting nature of the shelters. Use terms like engineered, heavy-duty, weather-resistant, and proven.
• •Showcase expertise confidently: Position the brand as a knowledgeable leader. Share tips, advice, and insights related to shelter use and maintenance. Highlight years of experience and patented technology.
• •Maintain a helpful and supportive voice: Even when being authoritative, ensure the tone remains approachable and customer-focused. Frame information in a way that helps the customer make informed decisions and feel supported post-purchase.
• •Incorporate a sense of local pride (where appropriate): For Canadian audiences, subtly reinforcing the Made in Canada/Quebec aspect can enhance trustworthiness and community connection, aligning with the established brand identity. When addressing a broader market, focus on the universal values of quality and reliability derived from this origin.

Social Perception

Abris Tempo is generally perceived as a reputable and established brand, particularly within Quebec and Canada, known for high-quality, durable temporary shelters. Customers often associate the brand with reliability, especially for winter conditions. The shelters are often seen as a premium option in the market, with a price point that reflects their perceived quality and durability compared to cheaper alternatives.

Copy Examples

• •Headline: Shield Your Vehicle, Simplify Your Winter. Body: Trust Tempo for robust, easy-to-install car shelters engineered in Canada to conquer the toughest seasons. Quality that lasts, season after season.
• •Headline: More Than a Shelter, It's Peace of Mind. Body: With Tempo's patented design and durable materials, protect what matters. Our experts are here to help you choose the perfect fit for your needs.
• •Headline: The Original. The Proven. The Tempo. Body: Don't settle for less. For decades, Tempo has set the standard for temporary shelters. Experience the difference quality engineering makes.
• •Headline: Your Winter Solution, Assembled with Ease. Body: Get step-by-step guidance and superior design with Tempo. Our shelters are built for straightforward assembly and uncompromising protection.
• •Headline: Invest in Durability. Invest in Tempo. Body: Built to withstand the elements and backed by our commitment to quality. Discover why Canadians have trusted Tempo for generations.