Brand Tone

Friendly and Approachable, Fashion-conscious and Trendy, Playful and Fun, Helpful and Informative

Brand Values

• •Self-Expression and Individuality: Offering a way for people to express their style and personality without long-term commitment.
• •Fashion and Accessorizing: Positioning temporary tattoos as a versatile and affordable fashion statement.
• •Customer Satisfaction: Emphasizing good customer service and product quality.
• •Ease and Convenience: Highlighting the simple application and removal process of their tattoos.
• •Fun and Experimentation: Encouraging users to try different looks and styles.

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to and use language, references, and a style that resonates with them. For Tempo Tattoo, this likely means a younger, fashion-aware audience interested in self-expression.
• •Emphasize Fun and Freedom: Highlight the playful, experimental, and commitment-free nature of temporary tattoos. Use words like "play," "explore," "switch up," "dare," and "express."
• •Keep it Light and Positive: Maintain an upbeat and encouraging tone. Focus on the joy of self-expression and the ease of using the product.
• •Be Visually Descriptive (and Aspirational): Use language that helps customers imagine how the tattoos will look and feel, connecting them to a desired style or mood (e.g., "chic," "bold," "stunning," "vibrant").
• •Stay Helpful and Clear: While being playful, ensure that practical information about application, removal, and product variety is clear, concise, and easy to understand, reinforcing the value of good customer experience.

Social Perception

Positive, Growing Acceptance, Desire for Realism and Quality, Non-Committal Appeal, Concerns

Copy Examples

• •Headline: Your Style, Your Mood, Your Tempo. Ink It (Temporarily!). Body: From chic accents to bold statements, switch up your look as often as you change your playlist. Easy on, easy off, always on point. Discover your next vibe with Tempo Tattoo.
• •Headline: Dare to Design. Zero Regrets. Body: Love the tattoo look but not the lifelong commitment? Tempo Tattoo lets you play with stunning designs that match your outfit, your party theme, or just your Tuesday mood. Get creative, have fun, and wash it away when you're ready for the next!
• •Headline: Accessorize Your Skin! ✨ Body: Why should jewelry have all the fun? Tempo Tattoos are the ultimate skin accessory. Subtle, statement, or just plain stunning – find the perfect temporary tattoo to complete your look.
• •Headline: Weekend Vibes? We’ve Got the Ink for That. Body: Festival? Party? Or just feeling fabulous? Amp up your style with a Tempo Tattoo. Quick to apply, gorgeous to flaunt, and gone by Monday if you want. Let the good times (and great looks) roll!
• •Headline: Test Drive Your Ink Idea. Body: Thinking about a permanent tattoo but not 100% sure? Try out designs, placements, and styles with our realistic temporary tattoos. It’s the smart way to make a statement, commitment-free.