Brand Tone

Knowledgeable, Friendly, Community-Oriented, Reliable, Helpful & Service-Focused

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Expertise & Experience
• •Community Focus
• •Integrity & Reliability
• •Innovation

Best Practices

• •Always Emphasize Local & Family Roots: Consistently mention "family-owned," "local," and your long history in Templestowe to reinforce community connection and trustworthiness.
• •Balance Expertise with Friendliness: While showcasing knowledge and experience (e.g., "50 years of experience," "expert advice"), maintain an approachable, helpful, and friendly tone using words like "we're here to help," "come on down," "friendly team."
• •Highlight Customer Benefits: Focus on how your products and services solve customer problems or help them achieve their goals (e.g., "seamless experience," "unbeatable delivery," "get the job done right").
• •Show, Don't Just Tell, Reliability: Instead of just saying you're reliable, mention specifics like "direct access to owners," "consistent supply," or your commitment to "longstanding customers."
• •Maintain an Active Community Voice: Regularly share local involvement, customer projects (with permission), and community news on social media and your website to keep the "community-oriented" value alive and visible.

Social Perception

Templestowe Timber & Hardware is generally perceived as a reliable, long-standing local business with helpful and knowledgeable staff, a community supporter, and a trusted supplier for both DIY customers and tradies.

Copy Examples

• •Headline: Building Your Vision, Backed by 50 Years of Local Expertise. Body: "For over five decades, Templestowe Timber & Hardware has been the trusted heart of our community's building projects. From major constructions to your weekend DIY, our family is here to provide quality timber, the right hardware, and friendly advice you can always count on. Come on down – let’s build something great together!"
• •Headline: Got a Project? We’ve Got the Know-How (and the Timber!). Body: "Stuck on a tricky build or just need the best materials for the job? Our experienced team at Templestowe Timber & Hardware has seen it all. We offer personalised service, expert advice, and a huge range of quality supplies. Pop in and see our friendly faces – we’re always ready to help!"
• •Headline: More Than Just Timber. We’re Part of Your Community. Body: "As your local, family-owned hardware store, we’re proud to support Templestowe. We believe in quality products, fair prices, and building lasting relationships with our customers. For everything from framing to finishing touches, trust the team that’s been here for generations."
• •Headline: Your Reliable Partner for Quality Building Supplies. Body: "Tradies and DIY enthusiasts, we understand the importance of reliable materials and timely service. At Templestowe Timber & Hardware, we offer an extensive range, competitive HBT group pricing, and efficient delivery across Melbourne. Get what you need, when you need it, from a team you can trust."
• •Headline: Don’t Just Build. Build Better with Templestowe Timber & Hardware. Body: "Invest in quality, innovation, and expert support for your next project. As a VUETRADE Store of the Month winner, we’re committed to providing the best materials and advice. Visit us and experience the difference that genuine care and local knowledge make."