Brand Tone

Authentic & Transparent, Passionate & Committed, Informative & Educational, Down-to-Earth & Approachable, Conscious & Responsible

Brand Values

• •Sustainability
• •Organic Integrity
• •Health & Well-being
• •Quality & Craftsmanship
• •Pioneering Spirit & Innovation
• •Connection to Nature

Best Practices

• •Prioritize Honesty and Transparency: Always be open about your processes, ingredients, and certifications. Back up claims with facts (e.g., "Certified Organic by NASAA," "Carbon Neutral since 2011"). This builds trust and reinforces authenticity.
• •Emphasize "Good for You, Good for the Earth": Consistently link the product benefits (preservative-free, vegan, organic) with the environmental benefits (carbon neutral, sustainable farming). This dual appeal is a core part of the brand's identity.
• •Use Passionate and Committed Language: Let your dedication to organic principles and sustainability shine through. Words like "pioneers," "committed," "proudly," "unwavering dedication" reflect this.
• •Educate, Don't Just Sell: Explain the *why* behind your practices. Briefly describe what "carbon neutral" or "biochar" means and why it’s important. This positions the brand as a knowledgeable leader.
• •Maintain an Approachable and Positive Voice: While informative, keep the language accessible and inspiring. Focus on the joy of wine and the positive impact of making conscious choices. Avoid overly technical jargon unless explaining a key differentiator clearly. The tagline "Wines that don't cost the earth" is a good example of clever, approachable language.

Social Perception

Trusted & Reputable, Ethical Choice, High Quality, Problem Solver, Innovative Leader, "Good for you and the earth"

Copy Examples

• •Headline: Sip Sustainably. Taste the Difference. Body: For over 50 years, Temple Bruer has crafted exceptional wines that are as kind to your palate as they are to the planet. Discover our certified organic, carbon-neutral, and preservative-free collection – wine that truly doesn’t cost the earth.
• •Headline: Pure Wine, Pure Joy. No Nasties, Just Nature. Body: Experience the vibrant taste of grapes grown in harmony with nature. Our vegan-friendly wines are made with minimal intervention, letting the pure fruit expression shine through. Good for you, and the earth you're standing on.
• •Headline: From Our Organic Vineyards to Your Glass. Body: We believe great wine starts with healthy soil and a deep respect for the land. That’s why every bottle of Temple Bruer is a testament to our commitment to 100% organic farming and sustainable winemaking. Taste our passion.
• •Headline: Raise a Glass to a Brighter Future. Body: Choosing Temple Bruer means choosing award-winning taste and a commitment to a healthier planet. Our pioneering preservative-free and carbon-neutral wines let you indulge consciously.
• •Headline: The Secret to Our Wine? It’s All Natural. Body: We don’t need synthetic chemicals to create extraordinary wines. Just certified organic grapes, innovative, science-led winemaking, and a passion for sustainability that’s been growing since 1983.