Tono de Marca

Accessible, Empowering, and Community-Focused

Valores de Marca

• •Quality at a Fair Price
• •Customer-Centricity
• •Accessibility
• •Performance Technology
• •Growing the Sport

Mejores Prácticas

• •Always Lead with Value: Start with the core message: "pro-quality at a fair price." Frame high-performance features as an accessible benefit, not an exclusive luxury.
• •Speak the Player's Language: Use terms that resonate with pickleball players (e.g., "dinks," "third shot drop," "kitchen," "spin"). This builds authenticity and shows you understand their game.
• •Emphasize Empowerment, Not Elitism: The tone should be encouraging. Use phrases like "Level up your game," "Unlock your potential," and "Play your best." Avoid language that suggests the equipment is only for top-tier professionals.
• •Build Community in Your Copy: Ask questions, invite comments, and create a dialogue. Frame the brand as a fellow player and resource for the community, not just a seller of products.
• •Be Clear and Confident: Use direct, confident language backed by your guarantees. Phrases like "30-day performance guarantee" and "Lifetime warranty" should be mentioned often to reinforce trust and product quality.

Percepción Social

A Challenger Brand offering significant value.

Ejemplos de Copy

• •Pro-Level Spin and Control Without the Pro-Level Price. Why should your paddle be the only thing holding you back? The Tempest Prime CFS 16 is engineered with a T700 Carbon Fiber face for the elite spin and touch you need to dominate the kitchen. It’s time to play your best. #TempestPickleball #PlayYourBest
• •This is the unfair advantage you've been looking for.
• •The Power to Win is Already in Your Hands. We just make the paddle that proves it. Discover our line of high-performance, fairly-priced paddles.
• •Your third shot drop will thank you. Our paddles are designed for a softer, more controlled feel to help you master the most important shots in the game. What drill are you working on this week? 👇 #PickleballTips #PlayYourBest
• •Engineered for the savvy player who demands performance without compromise. We balanced a high-quality, responsive core with a durable carbon fiber surface to give you the ultimate tool for control, power, and finesse—all at a price that makes sense.