Brand Tone

Passionate, educational, health-conscious, personal, story-driven, informative, encouraging, modern, and approachable.

Brand Values

• •Authenticity
• •Health & Nutrition
• •Quality & Purity
• •Handcrafted Production
• •Customer-Centricity

Best Practices

• •Lead with the "Why": Always connect the product back to the brand's core values. Whether it's a social media post or a product description, weave in elements of the founder's story, the Indonesian heritage, the health benefits, or the artisanal process.
• •Use Story-Driven Language: Frame the brand and its products within a narrative. Use phrases like "Our journey began...," "Inspired by...," and "We craft..." to create a personal connection with the audience.
• •Educate, Don't Just Sell: Position the brand as an expert. Use the copy to explain the benefits of fermentation, the nutritional value of tempeh, and how it's made. This builds trust and empowers the customer.
• •Emphasize Freshness and Purity: Consistently use keywords like "fresh," "unpasteurised," "handmade," "organic," "non-GMO," and "no fillers." This reinforces the brand's primary quality differentiators.
• •Maintain a Passionate & Approachable Voice: Balance informative content with enthusiastic and encouraging language. Use positive, active verbs and occasionally incorporate emojis where appropriate for the channel to maintain an energetic and modern feel.

Social Perception

TEMPEHCHENNAI is perceived as a high-quality, authentic, and reliable source for fresh tempeh in India. Customers describe it as fresh, best, and delicious. It is seen as a go-to for health-conscious consumers, vegans, and those seeking high-protein options, with its personal story, efficient delivery, and fresh packaging reinforcing trust and operational excellence.

Copy Examples

• •Fuel your week the right way! 🌱 Our Pre-Marinated Tempeh is ready in minutes, giving you 28g of pure plant protein. It's gut-friendly, delicious, and made with love right here in Chennai. Stop planning, start cooking! #TempehChennai #PlantProtein #HealthyEating #ReadyInMinutes #VeganIndia
• •From Indonesia to India, With Love. Discover the authentic, nutty flavor of our handmade, unpasteurised tempeh. Made in small batches, just for you.
• •Tempeh Chips - Balado Flavour (120g): Meet your new favorite snack obsession. We took India’s oldest superfood and gave it a modern, crunchy twist. Our Balado Tempeh Chips are a powerhouse of fermented protein and fiber, seasoned with a spicy kick. The perfect guilt-free snack for your busy day. Snack clean, live full. 🔥
• •Say Hello to Homemade Kombucha! Our DIY Kits are Here. 🌿
• •Tired of the same old protein? Unlock a world of flavor with TEMPEHCHENNAI. From savory curries to crispy sandwiches and healthy snacks, our fresh tempeh is the versatile, high-protein hero your meals have been missing. Made from organic beans and naturally fermented. Shop our collection now and taste the difference!