Brand Tone

A blend of gourmet expertise and celebratory friendliness, conveying a warm, indulgent, and accessible feeling. It's confident and educational, speaking to sophistication while maintaining a playful yet premium positioning.

Brand Values

• •Quality and Specialization
• •Customer Experience and Service
• •Accessibility and Celebration
• •Trust

Best Practices

• •Maintain the Duality of Tone: Always balance the expert, gourmet language (sophistication, selected, gourmet experience) with the friendly, celebratory tone of the brand name (You deserve it, Enjoy, Celebrate).
• •Focus on the "Why," Not Just the "What": Instead of only listing product features, frame the copy around the reason for the purchase—a celebration, a personal reward, a sophisticated gift. The "why" is the core of "Te mereces un jamón."
• •Use Evocative, Sensory Language: Describe the taste, texture, and aroma of the ham. Words like "melts in your mouth," "intense aroma," "subtle sweetness," and "delicate marbling" will transport the customer and highlight the premium quality.
• •Educate to Build Trust: Continue creating content that answers common questions (e.g., "Which ham should I buy?"). This positions the brand as a trustworthy expert and helps customers feel confident in their expensive purchase.
• •Leverage the Gift Angle: Emphasize the idea of ham as the ultimate gift. Use direct, playful comparisons like "Don't send flowers, send hams" across different channels to create a memorable and unique selling proposition.

Social Perception

The brand has a very limited public footprint, largely confined to its own website. It is perceived as a niche, specialist provider focused on high-quality Spanish Iberian ham, rather than a large, mainstream brand, likely relying on direct traffic and word-of-mouth.

Copy Examples

• •Elegance in every slice. Discover the Iberian ham you've been waiting for. You deserve it.
• •More than a ham, it's a masterpiece. Cured for 48 months in the Spanish meadows, each slice offers a complex flavor of acorn and sweet notes. The perfect centerpiece for your next celebration or your most deserved indulgence.
• •Don't just celebrate, make it unforgettable. Ham awaits.
• •Forget Flowers. Give an Experience They Can Savor. The Perfect Gift is Here.
• •We believe that the best moments in life are shared around a great meal. That's why we source only the most exceptional Iberian hams, because we know you deserve nothing less than perfection.