Brand Tone

Inspiring & Encouraging, Calm & Mindful, Supportive & Friendly, Purposeful & Thoughtful, Aesthetically Pleasing & Artistic

Brand Values

• •Intentional Living
• •Creativity & Self-Expression
• •Productivity & Organization
• •Sustainability & Eco-consciousness
• •Quality & Thoughtful Design
• •Well-being & Mindfulness
• •Community

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tone characteristics, approved vocabulary, "words we use/don't use," and examples. This ensures anyone writing for the brand is aligned. For Teluna, this would emphasize words like "intentional," "mindful," "create," "inspire," "nurture," "calm," and "thoughtful."
• •Always Prioritize Value and Inspiration: Every piece of copy should aim to either inspire, encourage, or provide value to the reader in a way that aligns with mindful and intentional living. Avoid purely sales-driven language unless softened by brand values (e.g., "Invest in your well-being with...").
• •Embrace Storytelling: Share stories of how the products are made, the inspiration behind designs, or how customers use Teluna products to enhance their lives. This builds connection and reinforces brand values more effectively than direct claims.
• •Use Empathetic and Inclusive Language: Address the audience with understanding and warmth. Acknowledge their aspirations for creativity, organization, and well-being. Use "you" and "we" to foster a sense of community and direct connection.
• •Maintain Visual and Verbal Cohesion: Ensure the tone of the copy always complements the visual aesthetic. For Teluna, the calm, clean, and nature-inspired visuals should be matched by equally calming, clear, and inspiring language. Regularly review all communication channels to ensure consistency.

Social Perception

Teluna is generally perceived as a high-quality, aesthetically pleasing stationery brand that genuinely cares about its customers' well-being and the environment. Customers appreciate the unique designs and the focus on mindfulness and intentionality, seeing Teluna products as tools for personal growth and better organization rather than just simple stationery. The brand is seen as authentic and value-driven, particularly regarding its eco-friendly commitments. There's a strong sense of community among its followers, who often share how they use Teluna products to enhance their daily lives. The brand is viewed as a supportive companion in the journey towards a more organized, creative, and mindful life.

Copy Examples

• •Instagram Post (Image: A beautifully arranged Teluna planner with a cup of tea): Sip, reflect, and plan your week with intention. 🌿 Our planners are more than just pages; they're a space for your dreams to take root and your goals to blossom. What are you nurturing this week? #TelunaLife #IntentionalLiving #MindfulMoments
• •Facebook Ad (Carousel of different notebook designs): Unleash your inner artist, capture fleeting thoughts, or map out your next big idea. ✨ With Teluna's thoughtfully designed notebooks, your creativity has found its home. Crafted with recycled paper because inspiration shouldn't cost the Earth. Discover your next favorite notebook today!
• •Website Homepage Banner: Live Intentionally. Create Beautifully. Your journey to a more mindful and organized life starts here with Teluna. Explore stationery designed to inspire.
• •Email Subject Line (for a new product launch): NEW from Teluna: Find Your Flow with Our Latest Mindful Collection! Email Body Snippet: We believe that the tools you use should inspire joy and purpose. That's why we're so excited to introduce our new [Product Name] collection, designed to help you connect with your intentions and bring more calm to your everyday.
• •Pinterest Pin Description (Image: A flat lay of Teluna products with a handwritten note): Crafting a life you love, one page at a time. Our eco-friendly planners and notebooks are designed to help you organize your thoughts, spark creativity, and live with intention. Pin this for your daily dose of mindful inspiration! #Teluna #StationeryLove #EcoFriendly #Journaling