Brand Tone

Authentic, Passionate, Educational, Wholesome, and Connected to nature.

Brand Values

• •Natural & Organic Purity
• •Tradition & Heritage
• •Sustainability & Regenerative Practices
• •Handcrafted Quality
• •Effectiveness & Healing

Best Practices

• •Lead with the "Why": Always circle back to the founding story of two sisters who wanted better, more natural skincare. This personal narrative is a powerful differentiator and builds trust.
• •Use "Passionate & Pure" Language: Employ words that reflect the brand's values. Terms like "regenerative," "hand-rendered," "liquid gold," "pure," "original skincare," and "nourishing" reinforce the brand's identity.
• •Educate, Don't Just Sell: Use copywriting to explain the benefits of tallow and the importance of your sourcing. The "TELT FACTS" page is a great example. Break down the "why" behind the product to build customer confidence.
• •Emphasize "Local & Sustainable": Consistently mention the Humboldt County sourcing and the eco-friendly aspect of using a traditionally wasted resource. This appeals to conscious consumers.
• •Amplify Customer Stories: Leverage the powerful testimonials you receive. Frame marketing around real-world results for issues like pregnancy stretch marks, eczema, and severe dryness to build credibility and social proof.

Social Perception

Niche, authentic, trustworthy, family-run, high-quality within the clean and natural beauty community, gaining traction and competing with established luxury brands.

Copy Examples

• •Return to tradition. Our Tallow Moisturizing Balm isn't just skincare; it's a piece of our heritage. Sourced from grass-fed Humboldt County cattle and hand-rendered by our family, it's the 'liquid gold' your skin has been waiting for. Simple, pure, and profoundly nourishing. ✨ #TELTSkincare #TallowTok #OriginalSkincare
• •Tired of 20-Step Routines? Rediscover The Original Skincare. One Ingredient, Endless Benefits.
• •Why Tallow? Your skin recognizes it. Our regenerative Tallow Balm mimics your skin’s natural oils, making it incredibly effective for deep hydration and healing issues from eczema to dryness. We use only the most nutrient-rich suet fat for a balm that truly restores.
• •It's Not Just a Product, It's Our Passion.
• •From Northern California's coast to your skin. This is where TELT begins.