Brand Tone

Passionate, Authentic, Innovative, Technical, Expert, Knowledgeable, Adventurous, Stoke-Driven, Community-Oriented, Slightly Mystical/Inspired

Brand Values

• •Innovation & Progressive Design
• •Quality & Craftsmanship
• •Performance
• •Passion for Snowboarding
• •Responsible Production & Sustainability
• •Respect for People and Environment
• •Community & Rider Connection

Best Practices

• •Embrace the "Rider First" Mentality: Always write from the perspective of someone who lives and breathes snowboarding. Use language that resonates with experienced riders (e.g., "stoke," "pow," "lines," "carves") while ensuring it's still accessible enough not to alienate those aspiring to that level.
• •Highlight Innovation with Purpose: When discussing technology or design features, always tie it back to the benefit for the rider – how does it improve their experience, control, or enjoyment on the mountain? Avoid overly jargon-filled descriptions without explaining the "why."
• •Infuse Passion and Adventure: Let the genuine love for snowboarding and the thrill of mountain adventure shine through. Use evocative language that paints a picture of the experience Telos boards enable.
• •Maintain Authenticity and Transparency: Be honest about materials, processes, and the brand story. The connection to their own factory and experienced designers is a strength; leverage it to build trust.
• •Stay True to the "Telos" Narrative: Subtly weave in the inspiration from the mythical Telos and the connection to nature and purpose where appropriate. This unique element can differentiate the brand and add depth to the storytelling, without overdoing it.

Social Perception

High-Quality & Performance-Oriented, Innovative & Well-Designed, Trustworthy & Knowledgeable, Excellent Customer Service, Eco-Conscious (to a degree), "Rider's Brand", Slightly "Under the Radar"

Copy Examples

• •Headline: Beyond the Groomers. Beyond the Hype. Discover Your Telos. Body: Your season isn't defined by boundaries. Neither are our boards. Engineered in the shadow of Mt. Shasta, Telos Snowboards are crafted for riders who seek more – more powder, more challenging lines, more connection to the mountain. Experience progressive design and unmatched performance. Find your ultimate ride. #TelosSnowboards #RideYourPurpose
• •Headline: Innovation Forged in Powder. Body: Every Telos board starts with a question: how can we elevate your ride? From our responsibly sourced wood cores to our cutting-edge DFD™ technology, we obsess over the details that deliver unparalleled float, precision, and that pure, unadulterated snowboarding stoke. This isn't just a snowboard; it's decades of passion, engineered for your best day. #TelosTech #SnowboardInnovation
• •Headline: Answer the Call of the Backcountry. Body: The untracked beckons. With a Telos splitboard, you're not just accessing new terrain; you're unlocking a new level of adventure. Lightweight for the ascent, responsive for the descent, and built with the durability the wild demands. Where will your Telos take you? #TelosSplitboarding #EarnYourTurns #MountainFreedom
• •Headline: Feel the Difference Craftsmanship Makes. Body: We're snowboarders, building for snowboarders. That means every curve, every layer, every material is chosen with a singular purpose: to create a board that feels like an extension of you. Experience the stability, the pop, the effortless carves. Experience Telos. #MadeBySnowboardersForSnowboarders #QualityRide
• •Headline: Don't Just Ride. Evolve. Body: Inspired by legend, driven by purpose. Telos Snowboards blends mythical inspiration with advanced engineering to create boards that push the boundaries of what's possible on snow. Ready to transform your mountain experience? #TelosEvolution #SnowboardingRedefined