Brand Tone

Personal, Passionate, and Encouraging

Brand Values

• •Creativity and Personalization
• •Handmade Quality
• •Customer-Centricity
• •Family and Passion

Best Practices

• •Always Write from a Personal Perspective: Use "I" and "we" to maintain the small-business, personal feel. Refer to the owner's story and passion. This builds trust and differentiates the brand from larger competitors.
• •Emphasize the "Handmade" Aspect: Consistently use words like "handmade," "handcrafted," "made to order," and "custom-created." This reinforces the brand's core value of quality craftsmanship and uniqueness.
• •Focus on "You," the Customer: Address the customer directly with "you" and "your." Frame products around how they will benefit the customer’s life, style, or gift-giving needs, making them the hero of the story.
• •Use Storytelling: Every product has a potential story. Talk about the creative process, the inspiration behind a design, or how a customer's idea was brought to life. This adds emotional value beyond the physical product.
• •Maintain a Positive and Encouraging Tone: The copy should feel uplifting and inspiring. Use positive language, exclamation points where appropriate, and encouraging calls-to-action (e.g., "Let's create!," "Bring your idea to life!") to foster a collaborative and friendly brand image.

Social Perception

neutral and undefined

Copy Examples

• •More than just a tumbler, it's your story in your hands. ✨ From your morning coffee to your evening tea, let every sip be a reflection of you. I pour my heart into every custom-made piece to make sure it’s uniquely yours. What will we create together? #HandmadeWithLove #TellyTCreations #CustomTumbler
• •Welcome to Telly and T Creations! Here, your ideas come to life. We believe everyday items should be as unique as you are. Let's make something beautiful, personal, and made just for you.
• •From a pandemic hobby to a full-time passion! I'm Telly, a mom and creator who loves bringing a little sparkle into your life. Every order you place supports a dream and a family. Thank you for being here! ❤️ #Mompreneur #SmallBusiness #CraftedForYou
• •Why settle for ordinary? Elevate your daily tasks with a pen that’s as brilliant as your ideas. Each glitter pen is handcrafted by me, ensuring a one-of-a-kind design that feels great to write with. Perfect as a treat for yourself or a thoughtful gift. Your desk will thank you!
• •Subject: An idea just for you... Hi [Customer Name], I was just working on a new custom shirt and it made me think of you! At Telly and T Creations, we're all about making things personal. Whether it's a quote that inspires you or a design that makes you smile, I'm here to help you create it. Let's make your next favorite thing together.