Brand Tone

Nostalgic, Passionate, and Community-Focused

Brand Values

• •Fandom & Passion
• •Community & Belonging
• •Creativity & Quality
• •Subtlety & Style

Best Practices

• •Speak from a Fan's Perspective: Always write as if you are a passionate member of the community. Use "we" and "us" to refer to the collective fandom. This builds authenticity and trust.
• •Focus on Feeling and Nostalgia: Don't just describe the product; describe the emotion it evokes. Connect it to a specific memory, character, or feeling from the series.
• •Encourage Interaction: End social media posts with questions related to the wizarding world (e.g., "What's your Patronus?" "Which character's style do you love most?") to foster community engagement.
• •Champion Subtlety: Highlight the "if you know, you know" aspect of your designs in your copy. Use phrases like "subtle magic," "a nod to the story," or "for those in the know" to appeal to dedicated fans.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure that the magical, slightly moody, and nostalgic tone of your photography is matched by your copy. The words and images should work together to tell the same story.

Social Perception

Telltale is perceived positively as an authentic and creative small business for Harry Potter enthusiasts. Customers view the brand as a reliable source for high-quality, unique fan merchandise that is made with care. The community aspect is highly valued; customers enjoy seeing their own photos featured and interacting with a brand that clearly understands and appreciates the fandom. The overall perception is that purchasing from Telltale is a way to support a fellow fan and acquire a special, meaningful item.

Copy Examples

• •That feeling of curling up in your favorite common room. ✨ Our new [Sweatshirt Name] is designed for just that. Subtle, cozy, and full of magic for those who know. Which book would you reread first in this?
• •Wear the Magic. Unique apparel inspired by your favorite stories. Made for fans, by fans.
• •A new chapter of style awaits...
• •It’s more than just a symbol; it’s a promise of adventure and a nod to the stories that raised us. This tee is crafted from ultra-soft cotton for all-day comfort, whether you're out exploring or settled in for a movie marathon. A subtle, stylish way to carry the magic with you.
• •Tired of generic fan gear? At Telltale, we create thoughtful, minimalist designs for the modern fan. Find pieces you'll love to wear every day. Shop our collection of Harry Potter-inspired apparel now.