Brand Tone

Nostalgic, Fun, and Playful

Brand Values

• •Nostalgia and Joy
• •Social Connection
• •Simplicity and Fun
• •Quality and Comfort

Best Practices

• •Always connect the product to the positive, whimsical, and simple memories of the 90s and the original show. Use words like "remember," "throwback," "childhood," and "magic."
• •Consistently frame the costumes as a social activity. Use language that encourages customers to buy for their group of friends, such as "gather your crew," "the perfect group costume," and "share the fun."
• •The copy should be easy to read and lighthearted. Use short sentences, fun questions ("Who's your favorite?"), and exclamations like "Eh-Oh!" to mirror the playful nature of the Teletubbies.
• •Reassure customers by mentioning the "soft fleece," "cozy fit," and "high-quality" materials. This justifies the purchase and sets expectations for a product that's fun and comfortable to wear all night.
• •Encourage immediate engagement with clear, fun calls-to-action. Instead of just "Buy Now," try phrases like "Choose Your Character," "Start the Fun," or "Get Your Tubby On!"

Social Perception

The product is perceived as fun, humorous, and effective for groups. The brand itself has a low public profile, with customers finding it through direct product searches rather than brand loyalty. The perception is transactional, as a straightforward place to buy a specific item, with no significant negative feedback.

Copy Examples

• •Headline: Remember This? Your Childhood is Calling. Body: Eh-Oh! Gather your friends and get ready for a throwback. Our cozy, vibrant Teletubbies costumes are perfect for your next party, festival, or just a Tuesday. Who are you choosing: Tinky Winky, Dipsy, Laa-Laa, or Po? #Teletubbies #GroupCostume #90sKid #CostumeParty #Nostalgia
• •The Ultimate Group Costume for Unforgettable Fun.
• •Subject: Ready for Some Tubby-Tastic Fun? 👀
• •Headline: Official Teletubbies Costumes | For Adults & Kids Description: Free Shipping. Cozy, High-Quality Fleece. Perfect for Halloween & Parties. Get Your Crew Together!
• •Text: Time for Teletubbies! Create memories and spread joy with the ultimate nostalgic costume.