Brand Tone

Professional, Technical, Authoritative, Mission-Oriented

Brand Values

• •Innovation
• •Safety
• •Efficiency
• •Patriotism & Service
• •Reliability & Durability

Best Practices

• •Lead with the Problem: Always frame the copy around the specific, high-stakes problems the brand solves (e.g., "dangerous," "time-consuming," "outdated technology"). This immediately establishes relevance and authority with the target audience.
• •Use Authoritative and Technical Language: Employ precise terms like "articulating hitch," "autonomous-ready," "SBIR grant," and "GSA Schedule." This reinforces the brand's expertise and credibility as an engineering-focused company.
• •Emphasize Core Values in Every Message: Every piece of copy should tie back to one of the core values: Safety, Innovation, Efficiency, or Reliability. For example, instead of just describing a feature, explain how that feature leads to a safer operation or greater efficiency.
• •Highlight the "Veteran-Owned" Status Strategically: This is a powerful trust signal for the government and military sectors. Feature it prominently in "About Us" sections, contract announcements, and corporate communications to build a connection with that key demographic.
• •Maintain a Professional, Mission-Focused Voice: Avoid overly casual or humorous language. The tone should reflect the serious nature of the problems being solved. The voice should be that of a trusted expert and partner, focused on the successful outcome of the customer's mission or operation.

Social Perception

Perceived as an innovative leader and problem-solver; a credible and trusted partner, especially within military, government, and large commercial fleets. Seen as experts in towing, providing high-quality, American-made solutions. Overall positive perception.

Copy Examples

• •The 80-Year-Old Pintle Hitch Is Endangering Your Fleet. Here’s the Modern Solution. Connecting trailers is a time-consuming and dangerous task. The legacy pintle hitch puts soldiers and operators at risk. TeleSwivel's patented Power Articulation hitch turns a hazardous, multi-person job into a safe, one-person operation completed in seconds. Reduce risk, increase efficiency, and protect your most valuable assets.
• •Mission-Ready in Seconds. Not Minutes. On the modern battlefield, mobility is survival. Wasting time on archaic trailer connections is not an option. TeleSwivel provides advanced, autonomous-ready hitching systems engineered for the U.S. Military. Connect faster, move safer, and keep the mission moving forward.
• •Your Fleet Is Losing Thousands in Fuel. The Problem is at the Hitch. Every minute your drivers spend repositioning vehicles to connect a trailer is a minute of wasted fuel and lost productivity. The TeleSwivel proximity hitch creates a target zone 25 times larger, enabling first-pass connections that save fuel, time, and maintenance costs. See the ROI for yourself.
• •A Veteran-Owned Business Committed to a Safer Mission. Founded by veterans, TeleSwivel understands the importance of reliable equipment in critical situations. As a certified SDVOSB, we are proud to bring industry-leading, American-made technology to government and commercial fleets. Our mission is to improve yours through innovation and safety.
• •Stop Wrestling with Trailers. Start Working Smarter. Back strain and crush injuries are a real risk when connecting heavy trailers. TeleSwivel's Landing Leg Assist Kits and height-adjusting hitches are engineered to make the connection process safer and easier. Eliminate equipment damage and protect your team with a smarter solution.