Brand Tone

Respectful & Devotional, Caring & Empathetic, Innovative & Modern, Premium & Quality-Conscious, Proudly Malaysian & Community-Oriented

Brand Values

• •Faith & Spirituality
• •Comfort & Quality
• •Innovation
• •Empowerment & Community
• •Integrity & Authenticity
• •Customer-Centricity
• •Heritage & Tradition

Best Practices

• •Emphasize Comfort and Quality: Always highlight the superior materials, meticulous craftsmanship, and innovative design features (especially the face fit) that contribute to the wearer's comfort and ability to perform prayers with ease.
• •Maintain a Respectful and Devotional Language: Use words that evoke serenity, faith, devotion, and spiritual connection. Acknowledge the religious significance of the telekung. The brand name itself sets a respectful tone.
• •Incorporate the Founder's Story & Brand Purpose: Subtly weave in the narrative of solving a problem for Muslim women and the brand's commitment to enhancing the prayer experience. This adds authenticity and an emotional connection.
• •Balance Tradition with Modernity: While the product is traditional, the brand is innovative. Copy should reflect this by speaking to the modern Muslimah who values both heritage and contemporary quality/design.
• •Be Inclusive and Community-Focused: Where appropriate, mention the brand's Malaysian heritage and its support for the local community, which resonates with a key part of its identity and values. Use terms like "Famili SK" (SK Family) to foster a sense of belonging.

Social Perception

Positive: Widely regarded as a leading, trusted, and high-quality telekung brand in Malaysia and increasingly, internationally. Many customers are loyal and appreciate the comfort and design. The founder's story is seen as inspirational. Premium/Expensive: While acknowledged for quality, the price point is higher than generic telekung, leading some to perceive it as expensive. However, many justify the cost with the quality and durability. Pioneer/Trendsetter: Credited with elevating the status of telekung from a basic garment to a branded, fashion-conscious item without losing its religious essence. Ethical Concerns (Past/Addressed): Some initial criticism for commercializing a religious item, which the brand addressed by emphasizing the intention to encourage prayer through better products.

Copy Examples

• •Headline: Experience Serenity in Every Prayer. Body: Our Telekung Siti Khadijah is more than just a garment; it's a commitment to your spiritual comfort. Crafted with innovative design and luxurious, breathable fabrics, find your perfect fit and a deeper connection. #SitiKhadijah #FaithComforted
• •Headline: Cherish Your Moments of Devotion. Body: Inspired by a legacy of faith and a passion for quality. Siti Khadijah telekungs are designed to be valued, offering unparalleled comfort and timeless elegance for the modern Muslimah. Feel the difference innovation makes. #LambangCintaAbadi #SKPremium
• •Headline: Designed for You, Woven with Care. Body: At Siti Khadijah, we understand the importance of a perfect fit. Our patented face design ensures comfort and modesty, so you can focus solely on your prayer. Proudly Malaysian, supporting our community with every stitch. #InnovatingTradition #SKCares
• •Headline: The Gift of Tranquility. Body: Looking for a meaningful gift? A Telekung Siti Khadijah is a gesture of love and respect, offering comfort and quality that lasts. Perfect for Hajj, Umrah, or daily prayers. Give a gift that truly matters. #SitiKhadijahGifting #SpiritualElegance
• •Headline: Your Companion in Ibadah, Anywhere. Body: Introducing our new travel-friendly telekung collection. Lightweight, easy to pack, and crafted with the signature Siti Khadijah comfort and quality. Carry your devotion with ease and style, wherever your journey takes you. #SKTravels #PrayerOnTheGo