Brand Tone

Enthusiastic, Friendly, Confident, Witty, Artistic, Passionate, Quality-Focused, Charming

Brand Values

• •Originality & Authenticity
• •Quality Craftsmanship
• •Passion for Design
• •Customer Connection/Joy
• •Independence & DIY Ethos
• •Timelessness

Best Practices

• •Create a "Brand Voice" Guide: Document the key characteristics of Telegramme's tone (e.g., Friendly, Enthusiastic, Passionate, Quality-Focused, Witty/Charming, Authentic). Include "do's and don'ts" and examples of words/phrases that align (e.g., "Damn fine," "Howdy," "lil shop," "studio by the sea") and those that don't.
• •Always Lead with Passion & Authenticity: Let Bobby and Kate's genuine love for design and their products shine through. Share snippets of their story or inspiration when appropriate. Avoid overly corporate or generic language.
• •Emphasize Quality Without Being Stuffy: Confidently talk about the premium materials and printing processes, but keep the language accessible and engaging (e.g., "no plastic frames on our watch!"). Connect quality to the longevity and beauty of the artwork.
• •Maintain a Friendly, Slightly Playful "Mom 'n' Pop" Feel: Use warm, inviting language. Contractions (we're, it's) are good. Don't be afraid of a little personality or a charming turn of phrase, but ensure it still sounds professional and trustworthy.
• •Review and Align Across All Channels: Regularly audit copy on the website, social media captions, email newsletters, and product descriptions to ensure consistency. If multiple people are writing copy, ensure they are all familiar with and adhering to the brand voice guide. For instance, the enthusiastic and personal "Howdy!" should feel consistent with the confident "Damn Fine Paper Goods."

Social Perception

Highly Regarded for Quality & Design, Unique & Artistic, Reliable & Trustworthy, Friendly & Personable, Aspirational yet Accessible, Associated with Joy & Personalisation.

Copy Examples

• •Well, howdy art lovers! 🤠 Get ready to feast your eyes on our brand-new 'Greetings From Margate' print! Inspired by breezy sea air and timeless postcard charm, this piece is designed right here in our seaside studio by us, Bobby & Kate. Printed on damn fine Giclée paper, it’s made to bring a slice of coastal cool to your walls for years to come. Link in bio to snag yours!
• •We're Telegramme Paper Co. – a couple of artists, Bobby & Kate, fuelled by a love for mid-century cool and the magic of a truly great print. Since 2014, from our little studio by the sea, we've been crafting original designs that we'd proudly hang on our own walls. Think bold typography, vintage vibes, and paper goods made with passion (and the best Giclée inks!).
• •✨ Fresh Art Drops & A Little Sunshine From Telegramme! ✨ Hey there, print pal! We've just rolled out some new designs that are practically buzzing with good vibes. Each one is an original, born from our love for all things retro and beautifully made. Come see what's new – your walls will thank you!
• •Got a date that deserves to be immortalised? Or a motto that just *needs* to be on display? Our personalised prints are more than just ink on paper; they’re your stories, beautifully told in our signature mid-century style. Crafted with love and the finest materials, because some memories are too good for a standard frame. Design your own damn fine moment today!
• •Pinning this slice of typographic goodness! 📌 Our 'Be Honest, Be Kind, Be Useful' print – a daily dose of damn fine advice, wrapped in our signature vintage-inspired design. Perfect for adding character and a touch of wisdom to any modern wall. Original art by Bobby & Kate. #TelegrammePaperCo #TypographicArt #MidCenturyModern #WallArt #HomeDecorInspo #OriginalDesign