Brand Tone

Educational & Informative, Inspiring & Motivational, Respectful & Authentic, Community-Oriented & Engaging, Professional & Trustworthy

Brand Values

• •Authenticity: Producing knowledge based on primary and authentic sources.
• •Transparency and Integrity: Inspiring growth based on honesty, sincerity, and perfection.
• •Trust and Fairness: Carrying out duties with full responsibility, trust, and fairness.
• •Best Performance Quality: Seeking perfection to produce the best quality products and services.
• •Creative and Innovative: Approaching tasks and obstacles creatively and innovatively.
• •Dakwah (Preaching) & Education: Committed to educating people on practicing Islamic life.
• •Adab (Manners/Ethics): Integrating Islamic values and adab in all aspects, from design to delivery, and viewing technology as a tool guided by adab.
• •Purpose-Driven: Focusing on meaningful growth and shaping behavior, mindset, and values.

Best Practices

• •Prioritize Clarity and Respect: Always use clear, respectful language that reflects Islamic etiquette (adab). Avoid slang or overly casual phrasing that might diminish the seriousness of the religious or educational content.
• •Emphasize Authenticity and Knowledge: Consistently highlight the basis of the content in authentic Islamic sources and scholarly research. This reinforces trustworthiness.
• •Inspire and Uplift: Frame messages in a way that motivates readers towards learning, personal growth, and a deeper connection with their faith, rather than being purely transactional.
• •Maintain a Professional Yet Approachable Voice: While the subject matter is often scholarly, the communication should still be accessible to a broad audience. Avoid overly academic or exclusionary jargon where possible.
• •Foster Community and Interaction: Encourage dialogue and sharing of knowledge. Use inclusive language ("we," "us," "our community") to build a sense of belonging among your audience.

Social Perception

Respected Publisher, Source of Religious Knowledge, Educational Resource, Community Contributor, Modern & Adaptive

Copy Examples

• •Headline (Educational & Inspiring): Nourish Your Soul, Enrich Your Mind. Discover authentic Islamic knowledge with Telaga Biru. Body: For over 25 years, Telaga Biru has been your trusted companion in the journey of learning and faith. Explore our collection of Al-Quran, scholarly works, and inspiring reads, all crafted with a commitment to authenticity and quality. #TelagaBiru #IslamicKnowledge #ReadAndGrow
• •Headline (Community-Oriented & Engaging - For Social Media): What does 'Taqwa' mean to you? Share your reflections in the comments below! Let's learn and grow together. #TelagaBiruCommunity #IslamicValues #FaithJourney Body: At Telaga Biru, we believe in fostering a community built on shared knowledge and mutual respect. Join the conversation and deepen your understanding alongside fellow seekers. Explore our resources to guide your path. Link in bio!
• •Headline (Professional & Trustworthy - For New Product): Introducing the 'Ensiklopedia Empat Khalifah': A meticulously researched analysis for a deeper understanding of Islamic history. #TelagaBiruPublications #IslamicHistory #ScholarlyWork Body: Telaga Biru is proud to present our latest scholarly publication, bringing clarity and insight into pivotal moments of Islamic history. Authored by experts and rooted in authentic sources, this encyclopedia is an essential addition to your library. Order yours today.
• •Headline (Motivational & Innovative - For Digital Product): Learning the Quran, Reimagined. Experience GenQ by Telaga Biru Digital – where faith meets fun for the young generation! #GenQ #TelagaBiruDigital #IslamicLearning Body: Make Islamic education engaging and joyful for your children with GenQ! Our interactive, game-based platform brings Quranic and Islamic knowledge to life. Nurturing young hearts and minds with faith and adab. Download and explore today!
• •Headline (Authentic & Educational): The Foundation of Knowledge: At Telaga Biru, every publication begins with authentic sources and a deep respect for Islamic scholarship. #AuthenticIslam #TelagaBiruValues #TrustedSource Body: We are committed to providing you with resources that are not only informative but also true to the core teachings of Islam. Trust Telaga Biru for quality content that guides and enlightens.