Tono de Marca

professional, informative, and solution-oriented

Valores de Marca

• •Customization and Flexibility
• •Quality and Reliability
• •Functionality and Innovation
• •Customer Support

Mejores Prácticas

• •Focus on the Solution, Not Just the Product: Instead of only listing technical specifications, frame the copy around how the product solves a customer's problem. For example, instead of "Our screens have a high brightness level," use "Ensure your message is seen, even in direct sunlight, with our high-brightness displays."
• •Maintain a Professional and Authoritative Voice: Avoid overly casual language, slang, or humor. The copy should instill confidence and position Teksmart as an expert in the digital signage field. Use clear, direct, and grammatically correct language.
• •Use "You" and "Your" to Address the Customer Directly: While maintaining a professional tone, make the copy customer-centric by using pronouns like "you" and "your." This creates a more direct and engaging conversation with the potential buyer.
• •Highlight Key Values in Your Messaging: Consistently weave in the brand's core values of customization, quality, and reliability into the copy. Use phrases like "tailored to your needs," "built for durability," and "expert support" to reinforce what the brand stands for.
• •Create a Simple Style Guide: Develop a short document that outlines the brand's tone of voice, preferred terminology (e.g., "digital displays" vs. "screens"), and any specific phrases to use or avoid. This will ensure that all future copy, whether on the website, in brochures, or in email communications, remains consistent.

Percepción Social

The perception is likely neutral for the general public, and for the few who have interacted with them, it appears to be positive, based on the limited data. The brand is perceived as a specialized B2B provider rather than a mainstream consumer brand.

Ejemplos de Copy

• •Your Vision, Your Display. Don't settle for standard. At Teksmart, we build digital signage solutions tailored to your unique business needs. Choose your size, color, and features, and let us bring your vision to life.
• •Built to Last. Guaranteed. Every Teksmart display is engineered for performance and backed by our comprehensive 1-year warranty. Invest in digital signage that you can rely on, day in and day out.
• •Transform Your Space with Dynamic Signage. From engaging waiting rooms to high-impact outdoor advertising, our digital displays are designed to captivate your audience. Explore our range of customizable screens and discover the power of dynamic communication.
• •The Simple Solution for Powerful Messaging. Getting your message across should be easy. Our user-friendly digital posters and displays allow you to update content quickly and efficiently, ensuring your communications are always relevant.
• •Expert Advice. Custom Solutions. Not sure where to start? Our team is here to help you find the perfect digital signage for your project. We offer expert guidance and fully customizable options to ensure the best possible fit for your requirements.