Brand Tone

Technical, Confident, and Community-Oriented

Brand Values

• •Performance & Innovation
• •Durability
• •Quality
• •Community Focus

Best Practices

• •Lead with Performance and Engineering: Always anchor the copy in technical superiority. Use specific features (e.g., "CNC 7075 aluminum chassis," "16mm bore shocks") to substantiate claims of performance and quality.
• •Speak the Language of the Racer: Utilize authentic RC terminology (e.g., "dialed in," "lap times," "on-power steering," "chassis slap"). This builds credibility and shows you are an integral part of the community, not just an outsider selling to it.
• •Highlight Durability as a Key Differentiator: The "tank-like" durability is a core part of Tekno's identity. Frame it as a benefit that allows for more aggressive driving, less maintenance, and better value.
• •Leverage Community and Race Results: Reference the brand's success in competitions and the vibrant community of users. Use phrases like "Podium-Proven," "A Favorite Among Pros," and "Join Thousands of Tekno Racers" to build social proof.
• •Maintain a Confident, Direct Tone: The brand is a leader, and the copy should reflect that. Avoid hesitant or overly salesy language. State the benefits and features directly and confidently, letting the product's proven performance speak for itself.

Social Perception

Tekno USA is perceived by the RC community as a top-tier, race-oriented brand for serious enthusiasts. It is held in high regard for producing some of the most durable and high-performing kits on the market. While sometimes seen as less "nimble" or "aggressive" than some competitors, its kits are praised for their stability and predictable handling. The brand is considered a fantastic value, offering premium, race-quality engineering at a competitive price point. Its reputation is that of an expert's choice, delivering reliability and performance straight out of the box.

Copy Examples

• •Engineered for the podium. The new ET48 2.2 isn't just an evolution; it's a revolution in 1/8th scale truggy performance. With a redesigned chassis for superior weight distribution and all-new 16mm shocks, it delivers the stability and corner speed you need to shave seconds off your lap times. Don't just compete. Dominate.
• •Your weekend build is complete. Now it's time to dial it in. Our site features dozens of pro-driver setup sheets for tracks of every type—from loose dirt to high-grip clay. Find your starting point, fine-tune your setup, and share your results with the Tekno community. #TeknoRC #RaceProven
• •Race. Crash. Repeat. We know that winning requires pushing the limits. That's why every Tekno kit is built with legendary durability, from the CNC-machined chassis to the oversized differentials. Spend less time on the workbench and more time on the track. That's the Tekno promise.
• •Born from a passion for performance, Tekno RC started by making other brands better. Today, we engineer the most dominant race kits on the market. Our philosophy is simple: innovative design, uncompromising quality, and a commitment to the racers who trust our name. This is Tekno.
• •Confidence on corner exit. The locked-in feel you need to stay on power through the roughest sections. That's the feeling of driving a Tekno. Our race-proven suspension geometry and superior chassis balance give you the control to push harder and drive faster. Experience the difference.