Brand Tone

Informative and Product-Focused, Promotional, Accessible, Aspiring to be Reliable

Brand Values

• •Customer Satisfaction
• •Affordability/Competitive Pricing
• •Wide Product Range/Variety
• •Service Quality
• •Accessibility to Technology

Best Practices

• •Develop a Style Guide: Create a simple document outlining the brand's voice (e.g., "informative yet friendly," "promotional but not pushy"), preferred terminology, and any words/phrases to avoid. Share this with anyone creating content.
• •Focus on Clarity and Simplicity: Ensure product descriptions and promotional texts are easy to understand for a broad audience. Avoid overly technical jargon unless specifically targeting experts and provide explanations where necessary.
• •Maintain a Consistent Visual and Textual Theme: Use similar language styles, hashtags, and visual aesthetics across all platforms to reinforce brand identity. For Teknoraks, this means continuing the product-focused, clean visuals with clear, benefit-oriented text.
• •Prioritize Customer Benefits: While being informative about features is important, always tie them back to how the product benefits the customer (e.g., "faster loading times for seamless gaming," "ergonomic design for comfortable workdays").
• •Engage and Listen: Monitor comments and messages. Respond in the established brand tone, addressing queries informatively and promotions with enthusiasm. Use feedback to refine communication and better understand customer needs and perceptions.

Social Perception

Primarily perceived as an online retailer of technology products, particularly computer hardware and peripherals. Customers often acknowledge or seek out Teknoraks for potentially competitive pricing on tech goods. Mixed Customer Experience. Regional Player.

Copy Examples

• •🚀 **New Arrival!** Elevate your setup with the [Product Name & Key Feature]. Experience [Benefit 1] and [Benefit 2] like never before. Limited stock available! Shop now and upgrade your tech game. #Teknoraks #NewTech #UpgradeYourLife #[ProductName]
• •🔥 **Deal Alert!** Get up to 20% off on all gaming headsets this week only! Crystal-clear audio and ultimate comfort await. Don't miss out on powering up your play. Visit teknoraks.com.tr today! #TeknoraksDeals #GamingGear #Sale #TechSavings
• •Choosing the right SSD can be a game-changer for your PC's speed. 🤔 Our latest blog post breaks down the differences between NVMe and SATA SSDs to help you make the best choice for your needs. Read more: [Link to Blog Post] #TeknoraksTips #TechExplained #PCBuilds #SSD
• •At Teknoraks, getting you the tech you need, backed by reliable service, is our priority. Have a question about your order or a product? Our team is here to help! Reach out to us at [Customer Service Email/Link]. Your satisfaction matters. #TeknoraksSupport #CustomerFirst #TechHelp
• •From Gaziantep to your doorstep! 🇹🇷 Teknoraks was born from a passion for technology and a mission to make it accessible to everyone with great prices and dedicated service. Discover our wide range of products and join the Teknoraks family. #TeknoraksTeknoloji #TechForEveryone #OurStory #CustomerFocused