Brand Tone

Accessible and Encouraging, Value-Driven, Community-Oriented, Direct and Informative, Positive and Future-Focused

Brand Values

• •Accessibility
• •Quality at a Good Price
• •Development through Sports
• •Innovation and Performance
• •Family and Fun
• •Customer Focus

Best Practices

• •Focus on "Value and Accessibility": Always highlight how the products offer a great balance of quality and affordability. Use phrases like "best price," "affordable," "accessible for everyone."
• •Speak to the Community: Address your audience directly and inclusively (e.g., "players," "families," "young athletes"). Foster a sense of shared passion for sports.
• •Be Clear and Direct: When describing products, be straightforward about features and benefits. Avoid overly technical jargon unless clearly explained. The goal is to inform and empower the customer.
• •Maintain a Positive and Encouraging Voice: Reflect the brand's belief in sports as a means for development and enjoyment. Use uplifting and motivational language where appropriate.
• •Emphasize Solutions and Benefits: Frame product descriptions around how they help the athlete or family (e.g., "helps players push their limits," "making family activities more accessible").

Social Perception

Reliable for Affordable Gear, Good for Specific Needs, Trusted by Retailers, Generally Positive Customer Service

Copy Examples

• •Headline: Gear Up Without Emptying Your Pockets. Play Harder, Spend Smarter. Body: At tek2sport, we believe everyone deserves to play. That’s why we deliver high-quality hockey, ringette, and outdoor gear that performs as hard as you do, at prices that keep the game accessible for the whole family.
• •Headline: Your Passion. Our Priority. Equipment That Keeps Up. Body: From the first goal to the championship game, tek2sport is with you. We design durable, reliable equipment focused on your needs, helping you improve, achieve, and love every moment of the game.
• •Headline: BlackEdge: Unleash Your Potential. Body: Step onto the ice with confidence. BlackEdge hockey products are engineered for innovation and peak performance, giving you the edge to push your limits and redefine your best.
• •Headline: Sasquatch Adventures: Quality Time, Quality Gear. Affordably. Body: Explore the outdoors together! Sasquatch snowshoes and gear make family adventures accessible and fun. Designed for comfort and durability, so you can focus on making memories.
• •Headline: More Than Just Equipment. It's a Commitment to Your Sport. Body: We're dedicated to supporting athletes and families by providing top-notch sports gear at unbeatable prices. Teamwork, self-improvement, a healthy lifestyle – it all starts here.