Tono de Marca

Inspirational and Authoritative

Valores de Marca

• •Authenticity
• •Natural Wellness
• •Transformation
• •Efficacy

Mejores Prácticas

• •Prioritize Authenticity and Safety in All Messaging: Given the public health concerns, consistently address the issue of counterfeits and emphasize the brand's commitment to providing a genuine, safe product. Use phrases like "100% authentic," "certified seller," and "lab-verified." This must be the primary message.
• •Lead with Inspiration, Not Just Information: While it's important to educate, the core tone should remain aspirational. Use testimonials and success stories as the main content pillars to connect with the audience's emotional goal of transformation.
• •Maintain an Authoritative, Educational Voice: Position the brand as the expert. Create content (blog posts, videos) that explains how the product works, the importance of proper usage (e.g., drinking water), and how to identify fake products. This builds trust and reinforces the "original" value proposition.
• •Use a Unified Visual Language: Ensure all visuals (graphics, photos, videos) align with the "natural" and "transformational" values. Use clean, professional imagery and high-quality before-and-after photos that look genuine and relatable.
• •Engage with the Community Transparently: Actively manage social media comments and reviews. Address concerns about side effects or product efficacy with helpful, non-defensive language. Acknowledge the user's experience and guide them toward official resources or customer support, reinforcing the brand's role as a trusted partner.

Percepción Social

Public perception of Tejocote Original México and its product, Alipotec, is sharply divided and heavily influenced by the widespread health warnings. There is a clear segment of users who trust the brand and attest to its effectiveness, often defending it against criticism and sharing positive personal experiences. They see it as a "miracle" product that has worked where other methods have failed. A significant portion of the public, informed by FDA warnings and negative press, views the product with suspicion and fear. The health risks, particularly the adulteration with toxic yellow oleander, are a major concern. Scientific and medical communities have documented cases of toxicity linked to Tejocote supplements. The rampant issue of counterfeits creates confusion. Some consumers may not be able to distinguish between the "original" brand and potentially dangerous fakes, leading to a general distrust of all Tejocote-related products. The brand's own efforts to highlight this issue, while intended to build trust, also contribute to the narrative of a risky market.

Ejemplos de Copy

• •Your Transformation Begins with Authenticity. Don't trust imitations. For a genuine, all-natural wellness journey, choose the one and only Tejocote Original. Our root is sourced for purity, delivering the results you deserve. Start your true transformation today.
• •The Natural Path to a New You. Tired of artificial products and empty promises? Alipotec Tejocote Root is 100% natural, helping you achieve your wellness goals organically. Embrace the power of nature. Embrace the authentic you.
• •Hear the Stories. See the Results. Thousands have found their success with the original Tejocote Root. Our community is built on real stories and genuine transformations. Are you ready to write your own success story?
• •Warning: Know Your Root. The market is flooded with fakes. Your health is too important. Tejocote Original México guarantees an authentic, quality-controlled product. Look for our seal, trust the source, and accept no substitutes.
• •Patience, Water, and the Original Root. Lasting change isn't a sprint. It's a journey. With consistent use, plenty of water, and the authentic Alipotec Tejocote Root, you can achieve your long-term wellness goals. Commit to the process, and let nature do the rest.