Brand Tone

Professional and expert B2B, yet approachable, supportive, quality-centric, direct, and friendly, particularly when showcasing client success.

Brand Values

• •Quality Craftsmanship
• •Entrepreneurial Enablement
• •Reliability and Efficiency
• •Partnership and Customer Service
• •Canadian Roots

Best Practices

• •Always frame the conversation from a position of knowledge and experience. Use phrases like "Our 15 years of experience shows..." or "The industry standard for a reason..." to build immediate trust and authority.
• •Use a professional, direct, and respectful tone. Avoid overly casual slang or humor that could undermine the brand's positioning as a serious B2B partner. The goal is to sound like a reliable business partner, not just a trendy t-shirt shop.
• •Center the copy on the client's success. Use "you" and "your brand" frequently. The messaging should be less about what Teezer.ca does and more about what their services do for the client's brand (e.g., "Elevate your look," "Make your brand stand out," "Help you grow").
• •Don't just list "Silkscreen Printing." Explain the benefit: "Silkscreen Printing: The industry standard for vibrant, durable designs that last." For "Embroidery," add: "Embroidery: Add a premium, textured feel that elevates your brand's perceived value."
• •Every piece of copy, from a social media post to the FAQ page, should reinforce the commitment to quality. This value must be the common thread that ties all brand communications together, ensuring clients always associate Teezer.ca with superior craftsmanship.

Social Perception

Perceived as a trusted, legitimate, and expert-led B2B partner for businesses, with a low public consumer profile due to its targeted services.

Copy Examples

• •Headline: Don't Just Build a Business. Build a Brand. Body: Your logo is more than a graphic; it's your promise. We help you wear it with pride. With over 15 years of expertise in premium embroidery and silkscreen printing, we turn your vision into high-quality, wearable branding. Ready to elevate your team's look or launch your next merchandise line? Let's get started. #MadeInCanada #B2B #CustomApparel #Branding
• •Headline: Your Brand, Made Better. Sub-headline: Premium custom apparel with unmatched quality and fast turnarounds. We are the partner for brands that care about craftsmanship. Button: Get a Quote
• •Image: A high-quality shot of hoodies being printed or packed for a client. Caption: Another project proudly heading out the door! It was a pleasure working with the team at [Client's Instagram Handle] on their new line of embroidered hoodies. Quality you can feel. That's the Teezer.ca promise. #CustomEmbroidery #ClientSuccess #MontrealPrinter #SmallBusinessSupport
• •Headline: Starting a Clothing Line? Don't Settle for Less. Body: You've got the vision, we've got the production power. Teezer.ca offers a one-stop shop for aspiring brands, with premium blanks, expert printing, and the support you need to get it right. From 50 pieces to 5,000, we're your partner in growth. Learn more about our services.
• •Subject: Your Quote from Teezer.ca | Let's Build Your Apparel Body: Hi [Name], Thanks for reaching out. As requested, your detailed quote for custom [T-Shirts/Hoodies] is attached. At Teezer.ca, we pride ourselves on helping businesses like yours make a lasting impression with top-tier apparel. We're here to guide you through the process, from blank selection to final stitch. Let us know if you have any questions before moving forward.