Brand Tone

Humorous & Playful, Casual & Relaxed, Approachable & Friendly, Enthusiastic & Passionate (about golf)

Brand Values

• •Fun & Enjoyment
• •Self-Expression & Individuality
• •Comfort & Quality
• •Community & Connection
• •Giving Back
• •Woman-Owned Business

Best Practices

• •Know Your Audience, Speak Their Language: Understand the casual, fun-loving golfer. Use common golf slang (playfully), inside jokes, and relatable scenarios. Avoid overly technical or hyper-competitive jargon.
• •Embrace Humor Authentically: Let puns, witty observations, and light-hearted self-deprecation shine through. The humor should feel natural to golf culture, not forced.
• •Keep it Positive and Upbeat: Even when joking about bad shots or golf frustrations, the overall tone should remain optimistic and focused on the enjoyment of the game and camaraderie.
• •Prioritize Relatability: Create copy that makes golfers nod and say, 'Yep, that's me!' Focus on shared experiences, the love of the game (flaws and all), and the social side of golf.
• •Be Consistent Across All Channels: Whether it's website copy, product descriptions, social media posts, or email marketing, the same humorous, casual, and passionate voice should come through. This builds brand recognition and trust. Ensure imagery also matches this tone.

Social Perception

Due to the very low engagement on their social media specific to apparel, and lack of widespread reviews/mentions for the clothing line, it's difficult to ascertain broad social perception. The target audience likely perceives them as a source for novelty/funny golf wear. The designs themselves are meant to be conversation starters, implying a desire for social interaction and light-heartedness.

Copy Examples

• •Headline: Warning: May Spontaneously Talk About Golf. Body: Our tees are more than just fabric; they're a public service announcement for your golf addiction. Wear it proud, and let the golf chat commence! Shop the collection that gets you.
• •Headline: Swing Hard, Laugh Harder. Body: Life's too short for boring golf shirts. Rock a Tee Time Tee on the course or at the 19th hole and share a laugh (even if your scorecard makes you want to cry). Comfortable, funny, and 100% you.
• •Headline: Fairways & Fun Times Guaranteed (Okay, Maybe Not Fairways). Body: We can't promise you'll hit every fairway, but we CAN promise our gear will bring the good vibes. Perfect for the golfer who values a good laugh as much as a good drive. What's your golf personality?
• •Headline: This Is My Serious Golf Shirt. (Said No One Wearing This). Body: Leave the stuffy polos at home. Tee Time Tees are for those who play for the pars, the birdies, and the pure, unadulterated fun of it all. Find your new favorite conversation-starter.
• •Headline: Fuelled By Coffee, Driven By Golf, Dressed By Tee Time Tees. Body: Your three essential food groups for a perfect day. Our super-soft, hilariously- relatable golf apparel is ready for your next round, range session, or casual hangout. Shop now and tee up some smiles!