Brand Tone

Knowledgeable, Traditional, Friendly, Quality-Oriented, Reliable, Customer-Focused

Brand Values

• •Quality
• •Tradition
• •Expertise & Service
• •Customer Satisfaction
• •Accessibility
• •Sustainability

Best Practices

• •Emphasize Heritage and Quality: Consistently weave in the Ronnefeldt legacy (since 1823) and the commitment to premium quality in product descriptions, social media, and informational content.
• •Maintain an Expert yet Approachable Voice: Share tea knowledge, brewing tips, and information about origins in a way that is informative but not intimidating. Use clear, descriptive language that appeals to both connoisseurs and newcomers.
• •Focus on the Customer Experience: Highlight reliability, fast shipping, and customer satisfaction. Use welcoming language ("Viel Spaß beim Stöbern" - "Enjoy browsing") and address customers with a respectful, friendly tone.
• •Visual Storytelling Alignment: Ensure that the tone of the copy is reflected in the visuals used on the website and social media – images should evoke quality, tradition, and the enjoyable experience of drinking tea.
• •Develop a Brand Style Guide: Create a simple guide outlining key brand messages, preferred terminology (e.g., "exquisite," "heritage," "curated"), and the desired balance between knowledgeable authority and friendly approachability. This ensures consistency across all writers and platforms.

Social Perception

Highly Trusted, Go-To for Ronnefeldt Tea, Reliable Online Retailer, Specialist with Wide Selection, Good Value

Copy Examples

• •Homepage Banner: "Since 1823, Ronnefeldt has stood for exquisite tea. As your trusted Berlin partner, we bring this tradition and exceptional quality directly to you. Explore our curated collection."
• •Social Media Post (New Tea Arrival): "Discover the newest addition to our Ronnefeldt family! [Tea Name], a symphony of [flavor notes], meticulously crafted for your moments of pure enjoyment. Brew a cup of tradition. #TeeshopBerlin #Ronnefeldt #NewTea #TeaLovers #QualityTea"
• •Product Description (e.g., for Morgentau®): "Experience the Ronnefeldt classic: Morgentau®. For generations, this enchanting blend of Sencha with mango-citrus notes has captivated tea connoisseurs worldwide. A testament to timeless quality and an invitation to savour the exceptional. Your daily ritual, elevated."
• •Email Newsletter Subject: "A Taste of Heritage: Exclusive Ronnefeldt Offers Inside!" Body Snippet: "Dear Tea Enthusiast, at Teeshop Berlin, we're passionate about sharing the rich legacy of Ronnefeldt. This week, indulge in [Offer details] and let every cup transport you. Because exceptional tea isn't just a drink, it's an experience."
• •"About Us" Snippet: "More than just a tea shop, Teeshop Berlin is a family-run haven for tea lovers, proudly partnered with Ronnefeldt since 2006. We combine decades of tradition with a passion for quality, offering expert advice and a world of exquisite teas. Welcome to our Berlin home of fine tea."